Lead Forensics

Marketing Musings

If you could choose 20 things to promote your brand, what would they be? No matter what you think of, SJC does it.
20 Things to Promote Your Brand in 2020

2020 is a perfect time to … what else? Make lists of 20s, of course. Twenty new restaurants to try. Twenty books to read. Or, for the really ambitious: 20 naps to take. While 20 things can sound a bit intimidating when it comes to achieving 20 marketing objectives, there’s an easy answer. It’s outsourcing. […]

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Monday Morning Coffee is a weekly celebration of local businesses, enjoyed with a fresh cup of coffee.
Enjoy Your Monday Morning Coffee and Start Planning For St. Joseph’s Restaurant Week

Date night, birthday celebration, or maybe you just don’t feel like cooking. People go out to eat for many different reasons. Now there’s a new reason to go out to eat in St. Joseph, the First Annual Restaurant Week presented by Joe Town Fun and the St. Joseph Chamber of Commerce. Over the past few […]

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Professional photography should be a critical component to your marketing strategy.
Why You Should Invest in a Business Professional Headshot

Anybody can snap a selfie in seconds, and it’s all about authenticity these days, so why wouldn’t you simply take a shot on your phone for your website and social media profiles? Is there any benefit to investing in a business professional headshot? For so many of us, it’s hard to get a picture to […]

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A company rebrand isn’t just about reviving your look; it’s ultimately about growing your business.
Time to Shake Things Up? Pursuing a Company Rebrand

Is your biggest competitor breathing down your neck a little too much lately? Do you look at your logo and think, “Ugh, 1997!” with a shudder? There are many good reasons for a company rebrand, and they can include things like a logo that seems lodged in the world of Friends and Seinfeld, or a […]

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Monday Morning Coffee is a weekly celebration of local businesses, enjoyed with a fresh cup of coffee.
Monday Morning Coffee With AR Workshop

We all find ourselves pinning DIY projects on Pinterest and have every intention of completing those creative designs. But if you are like most of us, you do not have the tools it takes to make these projects possible or it’s hard to understand how to do so with the directions provided. However, there is […]

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4 Tips for Cultivating Organic Lead Generation on Instagram

You want to get more out of your social media marketing dollars, and your ad budget is running a bit high. What can you do? How about some organic lead generation through Instagram? It may seem like Instagram is only about Stories these days, but there are plenty of ways to turn your profile and […]

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SJC's president and CEO, Susan Campbell, spearheads creative efforts and solid marketing strategies with her experience.
Why Custom Website Design Is Worth It

It’s time for a website redesign, and your team is contemplating whether you should simply knock out the project quickly with an inexpensive template, or go all out with a custom website design. When you look only at time and money, the easy choice is a template. But you need to look deeper. There are […]

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Monday Morning Coffee is a weekly celebration of local businesses, enjoyed with a fresh cup of coffee.
A Little Monday Morning Coffee Creativity to Inspire You

All creatives know that there is nothing worse than coming down with a terrible case of “writer’s” or “artist’s” block. One Friday morning each month in 207 cities around the world, creatives gather at 9 a.m. to try and get out of this creative funk by enjoying breakfast, coffee and listening to a speaker who […]

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It’s time to examine your strategy and be sure you’re utilizing the best email marketing practices.
Best Email Marketing Practices For Growth Strategies

Your brand is on the move. You’re conducting a great live video series on Facebook, your community on LinkedIn is building your reputation for being an expert in your industry and your podcast has a growing list of subscribers. There’s just one thing: your email marketing has a distinctly early-2000s vibe. It’s time to update […]

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The foundation for content marketing is focusing on your audience.
Content Marketing: It’s Not About You

Your company executives may be telling you to push product through your marketing efforts, but the most effective approach to content marketing is not talking about your product or your company. It’s not even just about your customers. It’s about your audience. Lead with Content: Your marketing instincts may tell you to lead with your […]

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