Marketing Musings
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You’ve learned a few things in 2020. You realized you could rank your sweatpants, and immediately identify your fanciest, Zoom-worthy pair. You’ve mastered talents you never knew you needed, like sneezing inside a mask and making an elbow bump look cool. Okay, both of those things are impossible, but it’s something you can shoot for. […]
Small businesses in St. Joseph are more than meets the eye. They are a dream thought up by their creator, they help the city thrive and some of them bring character to a revitalized downtown area that is coming alive more each day. They each have their own niche and now a new shop specific […]
Read More… from Monday Morning Coffee With the Unique Unicorn
If your bounce rate is hovering above 60-70%, that’s a good indication that it’s time to do some digging into your web design. It may be that you have just perfected the landing page, or your opt-ins are so easy that visitors enroll in your email subscription list and off they go! You may be […]
Read More… from 3 Ways to Improve Bounce Rates With Web Design
Social media has been the marketing darling for the past decade, with companies often asking if tools like email could become irrelevant. Instagram marketing and other more visual formats may seem to be outshining other marketing channels, but the smartest solution is to use them in combination. Omnichannel marketing takes tools like email and Instagram […]
Read More… from Four Ways Instagram Marketing Gets a Boost from Email
When you’re walking around downtown or the Frederick Avenue area of St. Joseph, it’s hard to resist looking up. There are dozens of 19th century homes, churches and businesses with amazing architectural elements. Some of the finest are the brainchild of Edmond Eckel, a well-known name that has come to mean beauty and inspiration across […]
Read More… from Monday Morning Coffee With St. Joseph’s Famous Architect
At SJC Marketing, we hope you’re celebrating this special time of year with some time-honored traditions, like roasting chestnuts over an open fire … decorating sugar cookies … singing carols on a snowy night. Maybe your holidays aren’t complete without a family game night or driving around to see the lights. Whatever you do to […]
Most marketers strive to personalize their content so it is more impactful and produces results. And while digital marketing might seem like a poor medium to deliver personalized content, if you’ve done your research on your target audience, you can easily personalize your content to them. It might come as a surprise that in areas […]
Read More… from Personalizing Your Digital Marketing Content Hits Home With Consumers
Many people make New Year’s resolutions. Studies show that about 60% of people make them and only 8% achieve them. And with the year we’ve had, many just want to get to a new year and leave 2020 behind. But maybe we need to look ahead to bigger and better things. Account manager Jessica Stewart […]
Read More… from Thinking About New Year’s Resolutions While We Sip Our Monday Morning Coffee
The pandemic, has shifted how we do many things this year including content marketing. Businesses have discovered new ways to make an impact with their content, and perhaps marketers in all industries can learn a little something from manufacturing companies and the changes they have made as 70% have altered their approach to messaging. According […]
Read More… from How Content Marketing Has Changed During the Pandemic
Facebook marketing remains a powerful way to connect with your audience, but as more brands invest in this digital format, the impact of organic reach can get a bit diluted. The content you share on your company Facebook page has an average organic reach of only 5.17%. You may feel some alarm, wondering if you’re […]
Read More… from What Can You Do to Boost Your Organic Facebook Marketing Reach?