Marketing Musings
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You might spend months coming up with the perfect strategy, but sometimes you simply have to recognize a great opportunity. Home Depot spotted a chance to connect with customers through an unlikely friend: Woody, from Toy Story fame. It all began when a customer left a Woody toy behind at the Plaistow, New Hampshire Home […]
It’s no secret that over the past several months, COVID-19 abruptly changed how you connect with your target audience. It didn’t matter what segment of the market you were trying to reach; as of March they were no longer doing whatever it was they had been doing just two weeks before. As a result, companies […]
Read More… from Understanding Search Trends in Your Target Audience
It’s almost second nature to add empathy to your B2C marketing. You know you need to engage emotionally, and thinking about the needs and pain points of your audience is an obvious way to do it. But when it comes to B2B marketing, it’s as if marketers forget that a person buying on behalf of […]
As the Chiefs gear up for what fans are hoping will be back-to-back runs to the Super Bowl, it’s pretty hard not to applaud how much winning this team has been doing dating back to last season. Especially after many, many, many, (yes, the extra many was necessary) years of disappointing conclusions to the season. […]
Read More… from Enjoy Your Monday Morning Coffee and Let’s Talk About Those Chiefs
Instagram Stories has been gaining traction in social media for a while. Through this tool, brands have a unique opportunity to tell their stories and have a lot of room for creativity and expression, while adding a layer of authenticity not possible on other platforms. Take a look at four reasons to boost your activity […]
Read More… from Four Reasons to Spend More Time on Instagram Stories
You’ve learned a few things in 2020. You realized you could rank your sweatpants, and immediately identify your fanciest, Zoom-worthy pair. You’ve mastered talents you never knew you needed, like sneezing inside a mask and making an elbow bump look cool. Okay, both of those things are impossible, but it’s something you can shoot for. […]
Small businesses in St. Joseph are more than meets the eye. They are a dream thought up by their creator, they help the city thrive and some of them bring character to a revitalized downtown area that is coming alive more each day. They each have their own niche and now a new shop specific […]
Read More… from Monday Morning Coffee With the Unique Unicorn
If your bounce rate is hovering above 60-70%, that’s a good indication that it’s time to do some digging into your web design. It may be that you have just perfected the landing page, or your opt-ins are so easy that visitors enroll in your email subscription list and off they go! You may be […]
Read More… from 3 Ways to Improve Bounce Rates With Web Design
Social media has been the marketing darling for the past decade, with companies often asking if tools like email could become irrelevant. Instagram marketing and other more visual formats may seem to be outshining other marketing channels, but the smartest solution is to use them in combination. Omnichannel marketing takes tools like email and Instagram […]
Read More… from Four Ways Instagram Marketing Gets a Boost from Email
When you’re walking around downtown or the Frederick Avenue area of St. Joseph, it’s hard to resist looking up. There are dozens of 19th century homes, churches and businesses with amazing architectural elements. Some of the finest are the brainchild of Edmond Eckel, a well-known name that has come to mean beauty and inspiration across […]
Read More… from Monday Morning Coffee With St. Joseph’s Famous Architect