Lead Forensics

Marketing Musings

A company rebrand isn’t just about reviving your look; it’s ultimately about growing your business.
Time to Shake Things Up? Pursuing a Company Rebrand

Is your biggest competitor breathing down your neck a little too much lately? Do you look at your logo and think, “Ugh, 1997!” with a shudder? There are many good reasons for a company rebrand, and they can include things like a logo that seems lodged in the world of Friends and Seinfeld, or a […]

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Monday Morning Coffee is a weekly celebration of local businesses, enjoyed with a fresh cup of coffee.
Monday Morning Coffee With AR Workshop

We all find ourselves pinning DIY projects on Pinterest and have every intention of completing those creative designs. But if you are like most of us, you do not have the tools it takes to make these projects possible or it’s hard to understand how to do so with the directions provided. However, there is […]

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4 Tips for Cultivating Organic Lead Generation on Instagram

You want to get more out of your social media marketing dollars, and your ad budget is running a bit high. What can you do? How about some organic lead generation through Instagram? It may seem like Instagram is only about Stories these days, but there are plenty of ways to turn your profile and […]

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SJC's president and CEO, Susan Campbell, spearheads creative efforts and solid marketing strategies with her experience.
Why Custom Website Design Is Worth It

It’s time for a website redesign, and your team is contemplating whether you should simply knock out the project quickly with an inexpensive template, or go all out with a custom website design. When you look only at time and money, the easy choice is a template. But you need to look deeper. There are […]

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Monday Morning Coffee is a weekly celebration of local businesses, enjoyed with a fresh cup of coffee.
A Little Monday Morning Coffee Creativity to Inspire You

All creatives know that there is nothing worse than coming down with a terrible case of “writer’s” or “artist’s” block. One Friday morning each month in 207 cities around the world, creatives gather at 9 a.m. to try and get out of this creative funk by enjoying breakfast, coffee and listening to a speaker who […]

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It’s time to examine your strategy and be sure you’re utilizing the best email marketing practices.
Best Email Marketing Practices For Growth Strategies

Your brand is on the move. You’re conducting a great live video series on Facebook, your community on LinkedIn is building your reputation for being an expert in your industry and your podcast has a growing list of subscribers. There’s just one thing: your email marketing has a distinctly early-2000s vibe. It’s time to update […]

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The foundation for content marketing is focusing on your audience.
Content Marketing: It’s Not About You

Your company executives may be telling you to push product through your marketing efforts, but the most effective approach to content marketing is not talking about your product or your company. It’s not even just about your customers. It’s about your audience. Lead with Content: Your marketing instincts may tell you to lead with your […]

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Monday Morning Coffee is a weekly celebration of local businesses, enjoyed with a fresh cup of coffee.
Take Some Time to Enjoy Your Monday Morning Coffee While the Dough is Rising

St. Louis is known for a few things: the Gateway Arch, the St. Louis Cardinals, the world-renowned Zoo. When it comes to food, they also boast a few claims to fame, with toasted ravioli invented here and an overall enthusiasm for good Italian food. And of course, Anheuser Busch beer, filling the air at I-55 […]

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Your social media marketing is chasing some serious goals, but don’t forget to cultivate likes.
Do Likes Fuel Your Social Media Marketing?

Your social media marketing goals are downright lofty compared to when you started. Rather than simply asking everyone you know to like your page, you’re chasing after some serious objectives. You want improved engagement, more website traffic and relevant content to encourage sharing. Does that mean that Facebook likes are left to the newbies, the […]

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It’s not enough just to be on social media anymore. You need a full content creation strategy that drives growth.
Five Considerations for Your Content Creation Strategy

Your content creation strategy is a critical piece of your overall marketing plan. Otherwise, how do you determine when it’s okay to share a video or what topics should be addressed in your blog? It’s how you back up your decision to share a brilliant infographic, but not your employee’s video of puppies trying to […]

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