Marketing Musings

If your approach to B2B social media marketing is stagnant, review some of the tenets of producing quality content.
Converting Your Audience With B2B Marketing

Key Pieces for Your Social Media Strategy The way we approach B2B marketing utilizing social media channels continues to evolve. But regardless of the rapid social media changes that are a part of shaping your marketing strategy, the foundation is always gaining a deeper knowledge of what works for your target audience. Here are a […]

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Your lead generation efforts should be evaluated using KPIs that demonstrate a connection to growth.
Choosing KPIs for Your Lead Generation

Does Your Website Design Encourage Conversions? Your lead generation plan likely has key performance indicators (KPIs) designed to measure activities related to visitors on your website, social media activity and other activities. For many companies, the KPIs chosen aren’t effective ways to demonstrate how areas like website design and visitor behavior are connected to your […]

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SJC Marketing takes a look back at a year of marketing, creativity, fun and pickleball.
How Would a Drone Play Pickleball? 2018 Year in Review

If Christmas is the most wonderful time of year, what about after Christmas is over? While it can’t quite compete with a living room crammed with presents and decorations, New Year’s deserves its own title. Most bittersweet time of year? Most nostalgic time of year? Best clearance sales time of year? Okay, so it needs […]

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