Lead Forensics

Marketing Musings

An economic downturn doesn't mean your marketing has to suffer. Here's the best strategy to take...
How to Build a Healthy Digital Marketing Strategy in Hard Economic Times

The past couple of months have turned many of our normal routines upside down, and, like others, you may have found yourself developing a new “normal”. But all this doesn’t change the fact that you have a business that not only needs attention, but also has to adapt and flex to the changing needs of […]

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Monday Morning Coffee is a weekly celebration of local businesses, enjoyed with a fresh cup of coffee.
Monday Morning Coffee With Mom

On Sunday, May 10th, we take a day to celebrate special women in our lives, our mothers. Mothers take many forms; new moms, working moms, stay-at-home moms, single moms, stepmoms, adoptive moms and surrogate moms. And we think all moms are superheroes (maybe in t-shirts and sweatpants). However, with an extended stay-at-home order, it may […]

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Refocus your marketing strategy to show value in tough times.
How Do You Adjust Your Marketing Strategy During Tough Economic Times?

This past month has seen many changes in our country which has and will likely continue to affect the economy for a long time. With the current economic situation, are you wondering how to adjust your marketing strategy? Here are some important things to think about as you look at your strategy moving forward: Assessing […]

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Seek out web design services from experts for improved performance.
The Value of Outsourced Web Design Services

A company’s website says a lot about the company’s personality, its culture and the value it brings to those who require its services/products. It is exceedingly easy to lose out on business simply by putting out the wrong message or by having a clunky website design. Outsourced web design services can help you avoid these […]

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Monday Morning Coffee is a weekly celebration of local businesses, enjoyed with a fresh cup of coffee.
Monday Morning Coffee With Shaking Bowl

Still available for curbside pick-up during this time! Do you debate between what you should eat and what you want to eat? Life feels like one long struggle between the donut demon on one shoulder and the apple angel on the other, duking it out to win over your appetite. Even if you successfully side […]

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When the economy is tough, your marketing strategy needs to get more focused. Learn where your dollars count most.
Marketing in a Tough Economy

When the economy is slow and your marketing budget is suddenly under a lot of scrutiny, it can be challenging to know how to prioritize your spending. Should you put more into customer acquisition or retention? Maybe it’s time to run some serious promotions. While all of these questions are worth considering, now is the […]

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Your company rebranding is going to require a deep dive into your brand messaging.
Why Company Rebranding is Really About Messaging

Your logo looks a bit dated, or your company name no longer encompasses your expanded services. You’ve been itching for years to get rid of that pumpkin-and-mustard color scheme. Whatever is driving your company rebranding, you need to think about the bigger picture before you begin. Businesses often underestimate what’s involved with a company rebranding. […]

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Monday Morning Coffee is a weekly celebration of local businesses, enjoyed with a fresh cup of coffee.
Grab Your Monday Morning Coffee And Give A Tree A Hug

Since it’s almost Arbor Day and one of our own is a Nebraska native, we asked her to share with all of you why this day is important. Savor your coffee this morning and hear about Arbor Day memories from account manager Jordan Shadwick. Friday, April 24th,  is a day to celebrate trees! That’s right, […]

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Optimizing the company page improves strategies relevant to LinkedIn for businesses.
Who Are You Trying To Reach With LinkedIn?

When your marketing outreach seeks to reach “everyone,” it is likely your content won’t reach the target market you should be focusing on. Using social media tactics, such as those relevant to LinkedIn for businesses, that narrow the scope of content to land on only your target audience, is an important part of your marketing […]

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Is your landing page design too busy or not optimized for mobile? Make sure your landing page works for you.
5 Common Landing Page Design Mistakes

Your landing page is a great transition point between a social media post or advertisement and a purchase.  However, if visitors are landing on your page and quickly clicking away, your landing page design needs to be refreshed. You Forgot Your Marie Kondo. Your landing page design might be too cluttered. Whether it’s too many […]

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