Video Marketing Tips for Improved Engagement


Video marketing deepens relationships with the target audience.

We know most small businesses, like yours, are continually seeking out the best marketing tactics to connect with a target audience. Video marketing has proven to be a great asset to organizations looking for improved engagement, driving more traffic to your website and boosting sales.

According to Cisco’s annual internet report, 82% of Internet traffic will include video content by next year. Consumers want a platform for educating themselves on products/services they intend to spend their money on, and nothing is as easy to engage with as videos.

The Benefits of Video Marketing

There are many benefits to embracing video marketing. First, you can increase leads, and in turn sales, which is something almost 80% of marketers said occurred in a study by Wyzowl. The following are other important benefits your brand can experience with the right strategy for video marketing:

  • Brand Awareness
    Video is easily shared across multiple platforms, which means you’re getting information out there about your brand in a highly absorbable format to many consumers. The more the consumer knows about your brand, the more they are likely to spend money with you.
  • Lead Generation
    Most brands have some level of investment in digital marketing, but those that take it to the next level and embrace video marketing have a greater capability of generating quality leads that turn into sales.
  • Spotlight Your Brand’s Personality
    Smart marketing involves putting the human touch into various elements of your content, and video certainly allows for plenty of that. When your target audience gets a chance to see the personality in your brand, you open many doors of opportunity.
  • Improved Engagement
    One of the bigger advantages video marketing has over other tactics is that you can establish trust more readily, which leads to improved engagement. Video gives you a unique opportunity to convey emotion, which is vital for consumers.
  • Boost Your Sales
    The outcome of all of these positive attributes that video marketing establishes is an increase in sales. That’s a huge component of all of this, but it gets even better when you consider the return on investment. When carried out correctly, you’ll spend less and make more.

For more information on how to get your video marketing campaign rolling in the right direction, our team at SJC Marketing would love to talk to you. We can help you develop a strategy that will get the engagement you’ve been looking for.

We’d love to learn more about you.