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If you’re using social media marketing to your advantage, you will know where to put the content that’s tailored to meet a specific audience. For example, did you know that Facebook is where most of your audience age 40 to 54 will go to follow brands? Instagram, however, is attracting a much younger audience – […]
Your posts are witty, you share interesting blogs and you regularly log in to your social media accounts, ready to answer comments. Even with all this attention are you finding your social media marketing strategy is falling short of your expectations? Gray Manufacturing faced some social media challenges that might sound familiar to you, read […]
Read More… from 5 Reasons Your Social Media Marketing Strategy Is Not Hitting the Mark
We’re all trying to get more traffic to our social media pages, because the more that comes your way, the more powerful your brand becomes and the more consumers become engaged with your organization. Here are four tips to give your social media marketing a boost: All Roads Lead to Your Social It’s a strategy […]
Read More… from 4 Social Media Marketing Tips to Improve Your Traffic
Gaining an Edge With Your Social Media Strategy The new year has arrived, and it’s a perfect time to rethink your social media marketing approach. It’s important to focus on optimizing your social media strategy and get 2019 started on the right foot. The optimization process should involve examining your profiles so your bio is […]
If you’re still waiting to see if this social media thing is going to stick, it’s definitely time to admit it: whether you consider it a great way to connect or a scourge on society, social media is here to stay. Learning how to market your business on social media is worth the investment because […]
Read More… from Monday Morning Coffee and Social Media Marketing 101
If there was ever any doubt that B2B marketing could flourish on social media, the continued success of organizations across a wide range of industries is clear evidence that it is well worth the investment. What’s more, these results aren’t limited to just one platform. While LinkedIn undeniably dominates the social media landscape for B2B […]
Read More… from Harnessing the Power of Social Media for B2B Marketing Success
Consumers rely heavily on social media, and not just for entertainment but also for making informed purchasing decisions. The same applies to business leaders who use social platforms to guide smart investment choices for their companies. That’s why effective B2B marketing strategies incorporate a strong social media presence. To get the most out of your […]
Marketing trends move fast, so if you’re beginning to look ahead to 2024 (which you should be), it’s a good idea to review your current marketing strategy and how it compares to behaviors in the market. Let’s take a look. TikTok Continues to Grow: The popularity of TikTok probably hasn’t escaped your notice. Even if […]
Read More… from Your 2024 Marketing Strategy: Social Media Trends
Are you on the fence about devoting more time to social media marketing? It’s important to devote energy to the things that offer a return on your investment. If you haven’t looked into the benefits for a business to be active on social media, check out what other companies have gained with marketing through social […]
Read More… from Why Do So Many Companies Use Social Media as a Part of Their Marketing?
You may be using social media marketing to announce events, share articles or present new products, but is there something more you should be doing? There are some pretty great strategic ways to use social media as a part of your more comprehensive marketing plan. Here are three you should consider: Social Media Marketing as […]
Read More… from What Role Does Social Media Play in Your Marketing?