Marketing Musings

One of the best social media marketing strategies is an employee advocacy program.
Rethinking Your Social Media Marketing Strategy

It’s easy to get caught up in the social media marketing world and forget what it’s really all about. A recent survey by Sprout Social shows that many of us are on track with smart marketing and a few others are still being dazzled by likes. (If you don’t already receive our newsletter, sign up […]

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social media marketing strategy
How to Improve Your Social Media Marketing Game

Develop a Marketing Strategy Specific to Your Audience Consumers today are increasingly engaging on social media platforms. According to B2C, 90% of young adults use social media to keep up with their favorite brands, which means your social media marketing strategy is probably already well established yet consistently needs to be re-evaluated. Every marketing strategy, […]

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social media marketing strategy
New Updates for Your Social Media Marketing Strategy

Refined Pinterest Marketing for Better Tracking of Repins You’ve seen the descriptions on Pinterest that are clearly an inside joke between users   dozens of repins ago. It might be something like, “Remember this? @jsmith” and it means nothing to you, so you keep scrolling. The other description problem that plagues Pinterest marketing is the over-abundance […]

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Marketing Strategy Tips for Social Media:

Social media is a necessary part of a good marketing strategy. However, it is always changing and there’s always steps to take your company’s social media presence to the next level. In case you aren’t convinced, here are a couple of statistics to convince you that social media is a powerful tool: Nearly half of […]

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Eight Rules to Conquering Twitter

When developing your social media marketing strategy, Twitter can be an invaluable tool. It can effectively enable you to share information about your company and yourself off the clock. There is no need for third-party content or time-management concerns you are probably getting when using Facebook. In order to get the most of your Twitter […]

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Ten Ways to Improve Your Social Marketing Strategy

When it comes to your marketing strategy, the back seat is not the best option. In today’s world of social media, you need to take action. If no one is talking about you, you don’t exist. Even in negative conversations, a great marketing strategy will allow you to take the bull by the horns and […]

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If You Don’t Have a Social Media Marketing Plan Don’t Waste Any More Time.

Most businesses are realizing how critical social media plays in the business world. Facebook, Twitter, Google +, and LinkedIn, should already be a part of your social media marketing plan. But it’s not just about having a presence online. You need to have an active presence which means commitment, industry insight, strategy, and thoughtful content. […]

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