Marketing Musings

Be more impactful with your social media marketing by building content for the right platforms.
The Power of Social Media Marketing

If you’re using social media marketing to your advantage, you will know where to put the content that’s tailored to meet a specific audience. For example, did you know that Facebook is where most of your audience age 40 to 54 will go to follow brands? Instagram, however, is attracting a much younger audience – […]

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Improve your lead generation campaign through the power of the white paper.
Increase Your Leads With White Paper Marketing

A Lead Generation Tool That Provides Results White papers are information sources that serve as an educational tool and help you stand out as an expert in your field. They take a problem in your industry and offer a solution backed by research and facts. They can also help your brand stand out in a […]

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white paper marketing
4 Reasons White Paper Marketing Is Valuable in Branding Strategies

Important Steps to Incorporate White Paper Marketing Into Your Branding Strategies With all the ever-evolving worlds of social media and search engine optimization, it’s easy to develop a one-track mind when it comes to branding strategies. But there are many tried and true marketing tools that are still important to include and create balance in […]

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White Paper Marketing Deserves Your Attention

When Creating a Marketing Plan, Don’t Overlook White Papers Today consider this question: Are you missing out on the benefits of white paper marketing in your overall marketing strategy? When you’re creating a marketing plan, or updating your current one, take a moment to learn how white papers can impact your overall message success. If […]

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White Paper Marketing: Five Simple Options for Sharing Your Hard Work

What’s white paper marketing? The opportunity to stand out as an expert in your field, and the opportunity for potential new customers to want to share their information with you – for starters. If you’re not familiar with this online content tool, a white paper is similar to an essay. You as the industry expert […]

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Prevent Content Fade Out

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Are You Creating Content That Will Get You Lead Conversion?

At the end of the day you need to do what it takes to draw customers and get them to buy from you. To do this you have to establish good relationships and sometimes the best way is creating content for lead conversion. You need to keep in mind that customers don’t just want a […]

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Your Next Email Strategy Should Include These Five Points

Like any marketing plan, the next step after analysis should be a strategy for execution. Your email marketing campaign should be no different.  An email strategy should include five important categories: newsletter, digest, stand-alone email, transaction, and lead generation emails. Tackling each of these areas should not only increase your open and click rates but […]

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What to Include in Your Content Strategy

When you work for a content company, you need to have a content strategy. It helps all key players understand what is happening at any given time, when content needs to be created, the topics of focus, the type of content to be created and where it will be used to drive traffic to a […]

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Should Your Copywriting Efforts Include White Papers?

White papers – at one time they were technical, dry and frankly rather boring to read. Today, a new trend has emerged. Companies are increasingly using the white paper to function as a more interesting marketing piece. Should you be using this tool in your copywriting efforts to create great content? The answer to this question […]

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