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Many things about St. Joseph, Missouri, our SJC Marketing headquarters, are unique and definitely uncommon. As a beautiful, quirky and creative city, St. Joseph shares these stories and social media posts as a collection called Uncommon Character. We are blessed to live and work in a perfectly-sized Midwestern city that is packed full of both […]
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Let’s talk about Napoleon Dynamite. When it comes to personal branding, he’s got it in spades. There’s a specific laughing-while-cringing humor that Napoleon Dynamite perfected in all his glorious weirdness. He was a successfully branded character, completely consistent in his message. Personal branding has made Napoleon memorable for decades now. What can personal branding do […]
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What do fishing and lead generation have in common? If you have spent time developing a lead generation strategy, you know that it more closely resembles fly fishing than casting a big net out to sea. Maybe your experiences with fishing haven’t been very successful. From a mess of tangled lines to the frustration of […]
If your vision of marketing is rooted in zany types sitting around coming up with catchy jingles or sketching logos, you’re not all wrong. And if you watched too much Mad Men, you might believe these moments are all directly fueled with scotch and bourbon. It’s not that these things aren’t happening; it’s just that […]
You’re about to launch a new business or a new product line, and your budget is tight. When it’s time to choose between investing in professional photography or other startup costs, how do you decide? After all, you’ve got a smartphone in every employee’s pocket, ready to snap a few shots of your new office, […]
Keeping up with the intricacies of search engine optimization (SEO) can make your head spin, but if you stand back just a bit, there are broader trends that shape how websites and content should be designed. For instance, even though it’s required some tweaks, you know that regularly posting new content, prioritizing mobile-friendly design and […]
On the second day of January, you pop out of bed, lace up your shoes and go for a three-mile run. You feel the satisfaction of having completed the first of what you are sure will be countless runs on your new fitness plan. After a deliciously healthy breakfast, you enjoy that tired-sore feeling that […]
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Monday, March 7 is National Be Heard Day, a celebration of small businesses that encourages owners to get out there and make themselves known. Whether it’s posting your first social media update or making a guest appearance on a podcast, Be Heard Day offers a reminder to get yourself in front of people and talk […]
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Web design trends and technologies evolve with such frequency that it seems that the process of keeping up with the changes is never-ending. But given the SEO benefits of staying current and relevant, it’s definitely worth the time and effort to keep your web presence as responsive as possible. The majority of users are on […]
Read More… from What You Might Not Know About Web Design Optimization