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As schools plan to resume in some fashion this fall, there are some real-life lessons being pushed out to the youngest scholars. They may be learning in a new setting or having to pivot to a new plan as events unfold. Those lessons aren’t just for the pencils-and-crayons crowd. Across every industry, marketers are having […]
Company rebranding is sometimes a decision that’s made for you. Maybe you realize you have the same name as a growing pooper-scooper company, or a celebrity with the same name does something so scandalous that your company may suffer the residual public disgrace. Those are maybe the easier decisions. It’s a little trickier when you […]
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Despite its old age, email marketing remains one of the best ways to engage your audiences. When it’s paired with social media platforms like Instagram, it’s an even better tool for lead generation. For many companies, taking the leap to transition Instagram followers to email subscribers can seem formidable. How can you get casual followers […]
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In this heat, one thing we can all agree on is the need for a cool solution to our Monday morning routine. That’s why we’re serving up this edition of Monday Morning Coffee à la Mode — we’d like to introduce you to Oklahoma City’s Roxy’s Ice Cream Social. Roxy’s offers Philadelphia-style ice cream — […]
Facebook ads sometimes can appear to be a “set it and forget it” type of tool, but there may be more to success than you’re realizing. While Facebook ads can be deceivingly simple, there are five common mistakes you can avoid to maximize their effectiveness: Mistake #1: Becoming a Broken Record Don’t run your Facebook […]
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Tucked away in a large clearing and surrounded by forest is St. Joseph’s new bike trail, complete with dirt-worn hills, obstacles and some jumps for riders of all levels. The best part is it represents the effort of several enthusiastic volunteers. The second-best part? The trail is drawing in new riders to the sport and […]
Read More… from Monday Morning Coffee With Ride It Like You Stole It Bike Park
Change can be uncomfortable, but at times it is necessary. An entrepreneur has a choice to make when their livelihood is jeopardized because of changes beyond their control. A strong entrepreneur can take lemons and make them into … jewelry. One of those strong, fearless entrepreneurs is Liz Thomas, creator and founder of Liz Made […]
While an engaging Instagram presence may drive some traffic to your website, you may be able to multiply your lead generation by creating an Instagram landing page. A landing page ensures that visitors filtering into your website from social media know where to head next. Here are three tips that build conversions: The 5-Second Test: […]
Read More… from 3 Ways a Landing Page Improves Instagram Lead Generation
If you’ve ever walked out of a dark movie theater into bright afternoon sunshine, the feeling of emerging from a Covid-19 shelter-at-home order wasn’t completely new. You’re a little surprised to find that the world is still out there. In both cases, you’ve probably indulged in a little too much sitting and a few too […]
Read More… from Monday Morning Coffee: Lessons from a Pandemic
It’s summer, and it’s hot. That means it’s the perfect weather to feel the wind in your hair at a locally-owned electric go-kart track, Joe Town Speedway. Built in 2018, Joe Town Speedway is one of the most technologically-advanced tracks anywhere, with the karts operating with no gasoline. There’s no motor-like smell, no fumes and […]
Read More… from Monday Morning Coffee With Joe Town Speedway