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Search Results for: facebook marketing

3 Reasons Why LinkedIn Marketing May Soon Be a Favorite of B2C Companies Like Yours

Posted on by sjceditor

If Facebook, Instagram and TikTok have been the party scene, LinkedIn has represented the buttoned-up conference room of social media. The other platforms are humor, political statements and personal sharing while LinkedIn has been industry, thought leadership and professionalism. And Meta and TikTok marketing have been B2C while LinkedIn marketing remained almost purely B2B. In […]

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Harness the Benefits of a Solid LinkedIn Marketing Strategy

Posted on by sjceditor

LinkedIn is a hit with networking professionals, but it has grown beyond being a platform simply for job seekers, and small business leaders have taken note. LinkedIn has around 310 million active monthly users, making it a viable business marketing tool not only for B2B companies but for B2C as well. One of the qualities […]

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TikTok Is a Viable Platform for B2B Marketing

Posted on by sjceditor

LinkedIn and Facebook are two of the most used social media platforms for B2B marketing, and while TikTok may not be considered a likely B2B space, companies are using the site to great effect. More B2B businesses are jumping on TikTok and producing content for the large and engaged audience there. The reason is that […]

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The Benefits of Marketing on YouTube Might Surprise You

Posted on by sjceditor

Consumers today are spending large amounts of time consuming video content. From viewing mindless shorts to watching meaningful videos for educational and instructional purposes, there are many reasons this visual platform has become so popular with so many consumers. Marketing on YouTube is now considered key for organizations of all sizes. YouTube is the second […]

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Reap the Rewards Offered With Video as a Part of Your Digital Marketing Strategy

Posted on by sjceditor

Are you like the many business leaders who have yet to incorporate video fully into your digital marketing strategy? Despite the success others are experiencing with video marketing, maybe your lack of time has you feeling a bit behind the curve on this key platform. It might seem daunting or challenging, but using video adds […]

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Mix It Up: Why Your Marketing Might Need a Little Something New for Sweet Success

Posted on by sjceditor

Imagine how different life would be if Ruth Wakefield had not dropped a chopped bar of semisweet chocolate into her famous butter cookies at the Toll House Inn to make up for being out of the recipe’s called-for nuts. No chocolate chip cookie dough ice cream. No Cookie Crisp cereal. No Famous Amos or Chips […]

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Video Marketing Is Focused on Short-Form Video in 2024

Posted on by sjceditor

There is a time and a place for long-form video, but consumers today are more into short-form video, as creators report seeing 2.5 times the engagement with their shorter videos. Being concise – 15 seconds to be exact – is taking video marketing strategies into new territory. Research shows that 85% of viewers prefer a […]

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Social Media Marketing in 2024

Posted on by sjceditor

The social media marketing landscape changes over time, but what’s in store for 2024? Will the rise of TikTok continue as it has over the last few years or will it face more controversy and end up being abandoned by many? What about YouTube and Facebook – will they continue to be powerhouses for companies […]

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B2B Marketing and LinkedIn: Harnessing the Power of Social

Posted on by sjceditor

One of the most powerful B2B marketing tools available today is LinkedIn. The social media site is often used for its employment opportunities, but it’s also where strong B2B networking connections are built and where you can establish your brand with the people who make buying decisions. Thought Leadership LinkedIn is a hub where you […]

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Increase Engagement With This Digital Marketing Strategy

Posted on by sjceditor

Consumers spend so much time online today that it can be difficult to track how your digital marketing efforts can reach them. Tracking consumer behaviors is an integral part of developing meaningful content, but to do it correctly, many variables need to be considered. For example, where do consumers go to educate themselves on products […]

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