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Marketing Musings

When you outsource your marketing, you get the benefit of a whole team of experts for a small investment.
Is Now the Time to Outsource Your Marketing?

A lot has changed in marketing in recent years. There’s been an even bigger shift to digital formats, and people no longer want to see ads as much as they want to experience your brand and build a trusted relationship. Keeping up with these changes is just one good reason why you may want to […]

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SJC Marketing shares one of their favorite places to grab a delicious drink on date night.
Monday Morning Coffee With the St. Joseph Mustangs

America’s pastime and great family fun in St. Joseph, Missouri collided in 2009 when the St. Joseph Mustangs came to life in historic Phil Welch Stadium. The Mustangs are members of the MINK League, a summer wood bat league for college baseball players. Each summer, college baseball players from across the country converge in St. […]

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Mine your reviews to see trends in pain points and benefits, which can inform your B2B marketing strategy.
The Value of Testimonials for Your B2B Marketing

Building trust is an important part of any B2B marketing strategy in a business environment where people are looking for authenticity and expertise in the brands they choose. You may be overlooking a great resource for establishing that trust. Your reviews can be mined for insights and also fashioned into testimonials to share. A testimonial […]

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Outsourcing your marketing allows you to focus on the core strategy of your business.
We All Need Somebody To Lean On

Just hearing the soundtrack of “Lean on Me,” probably takes you to another place. Maybe you swayed to it in a crowded gym as a teenager or dedicated it on the radio to your best friend. And maybe you hear it in every movie from that era in your head because really wasn’t it? (Not […]

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Enjoy some Monday morning coffee with some local farmers and a peek into the agriculture industry.
Monday Morning Coffee With The Celtic Ranch & Whiskey Snug

Weston, Missouri, is a small town with tons of charm. Known for its shops, restaurants, festivals, wineries and pubs, Weston is the perfect place for a day trip. In the heart of the community is The Celtic Ranch, a shop that was inspired by a yearning and a passion for visiting Ireland. Owner Terry Kast […]

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Your digital marketing content needs to meet your audience on the platforms they spend their time on.
Establishing Your Digital Marketing Strategy

Some marketing fads tend to trend for a while and then die off, while others prove to be of value and become a part of digital marketing best practices. Keeping an eye on what brings value and what doesn’t work anymore is part of planning your strategy for boosting brand awareness. This also involves vetting […]

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Is B2B marketing success on Facebook possible?
How Does Facebook Fit Into Your B2B Marketing?

You want to focus your marketing strategy on platforms that will work toward your goals. Most B2B marketing professionals agree that social media has value, but is focusing on Facebook worth your time and energy? Facebook is valued at almost $280 billion and the bulk of that money comes from ads. The reason so many […]

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SJC Marketing shares one of their favorite places to grab a delicious drink on date night.
Let’s Talk About Instagram While You Enjoy Your Monday Morning Coffee

It’s not just “the kids” who are on Instagram in 2021; it’s everyone. In fact, according to Statista, half of the users actively on the platform are between the ages of 25 and 44. So, with this expanded reach and the use of Facebook’s powerful targeting capabilities, there are more opportunities than ever for brands […]

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Video marketing deepens relationships with the target audience.
Video Marketing Tips for Improved Engagement

We know most small businesses, like yours, are continually seeking out the best marketing tactics to connect with a target audience. Video marketing has proven to be a great asset to organizations looking for improved engagement, driving more traffic to your website and boosting sales. According to Cisco’s annual internet report, 82% of Internet traffic […]

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Professional photography images speak volumes about a brand.
Professional Photography Brings Value to Your Marketing

Consumers want to be informed at a rapid pace. While text can convey much-needed information and remains a critical part of consumer outreach, consumers are increasingly engaging more with visual content. Think about your social media outreach. Have you ever noticed how much more engagement you get with posts that include images? When content is […]

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