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While an engaging Instagram presence may drive some traffic to your website, you may be able to multiply your lead generation by creating an Instagram landing page. A landing page ensures that visitors filtering into your website from social media know where to head next. Here are three tips that build conversions: The 5-Second Test: […]
Read More… from 3 Ways a Landing Page Improves Instagram Lead Generation
If you’ve ever walked out of a dark movie theater into bright afternoon sunshine, the feeling of emerging from a Covid-19 shelter-at-home order wasn’t completely new. You’re a little surprised to find that the world is still out there. In both cases, you’ve probably indulged in a little too much sitting and a few too […]
Read More… from Monday Morning Coffee: Lessons from a Pandemic
It’s summer, and it’s hot. That means it’s the perfect weather to feel the wind in your hair at a locally-owned electric go-kart track, Joe Town Speedway. Built in 2018, Joe Town Speedway is one of the most technologically-advanced tracks anywhere, with the karts operating with no gasoline. There’s no motor-like smell, no fumes and […]
Read More… from Monday Morning Coffee With Joe Town Speedway
There is just something about shopping locally that makes your experience special. Add to that curated items that are matched with your personal preferences and you have a shopping experience that you will want to repeat again and again. If you haven’t shopped at the new Life.Style Boutique inside St. Joseph’s Garden Gate, you are […]
Read More… from Monday Morning Coffee With Life.Style Boutique
Your brand messaging is securely grounded in your values, and not a single piece of communications leaves your realm without a careful cultivation of that message. Your brand image rests on years of cultivation, and you’re proud of your place in your industry. What if it all Crashed Down? It might be a well-meaning employee […]
Read More… from How to Restore Your Brand Image After a Crisis
As social media began to dominate digital marketing, B2B languished a bit until LinkedIn for businesses filled the void. Now, in another sweeping rescue, they’re customizing a common social media format to tailor it to business use. Stories will soon be a part of LinkedIn. What should you expect from Stories? Well, the feature is […]
Your headshot for your business is not about vanity – it’s about putting an image to an idea so your target audience gets a better grasp on who you are as a brand. Business professional headshots say 1,000 words about your company. Everyone has a camera in their pocket these days, but that doesn’t make […]
Read More… from The Importance of Business Professional Headshots For Your Brand’s Image
Imagine you’re going on a first date. You wear your go-to outfit that makes you look amazing, but sends a clear message that you’re not trying too hard. You’ve got breath mints in your pocket and a mental list of topics in case conversation is a little rough. You walk into the restaurant, spot your […]
Read More… from A Little Monday Morning Coffee Discussion About First Dates
When your marketing outreach seeks to reach “everyone,” it is likely your content won’t reach the target market you should be focusing on. Using social media tactics, such as those relevant to LinkedIn for businesses, that narrow the scope of content to land on only your target audience, is an important part of your marketing […]
Your landing page is a great transition point between a social media post or advertisement and a purchase. However, if visitors are landing on your page and quickly clicking away, your landing page design needs to be refreshed. You Forgot Your Marie Kondo. Your landing page design might be too cluttered. Whether it’s too many […]