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Search Results for: social media marketing

Unlock the Mysteries of Social Media Marketing Beginning With Social Listening

Posted on April 21, 2022 (April 17, 2023) by sjceditor

It was a dark and stormy night. Okay, on Facebook it’s always blue-and-white: that weather-free, lighting-controlled atmosphere. But still, sometimes it’s easy to see a storm brewing with your social media marketing. People are complaining, they’re trashing your brand and you’ve got to respond. But what if the sentiment toward your brand isn’t quite so […]

Posted in Social Media MarketingTagged Facebook marketing, social media strategies

Social Media Marketing in 2022: Build Your Brand’s Image

Posted on March 22, 2022 (April 17, 2023) by sjceditor

It’s kind of hard to believe Instagram has been around for almost 12 years. What began as a photo-sharing app has blossomed into a major social media marketing tool that reaches millions of consumers. Are you getting as much out of it as you should be? Two years after Instagram launched, Facebook’s Mark Zuckerberg recognized […]

Posted in Social Media MarketingTagged Instagram marketing, social media trends

5 Trends in Social Media Marketing You Don’t Want to Miss

Posted on January 25, 2022 (March 31, 2023) by sjceditor

One of the pitfalls of social media marketing is blindly chasing trends without careful incorporation into your strategy or measuring whether they are effective. A strategy based solely on trend-following would likely miss the mark for your brand. But you still have to be current, and that means choosing the best trends that are a […]

Posted in Social Media MarketingTagged social media content, social media trends

Social Media Marketing Trends for 2022

Posted on December 2, 2021 (March 31, 2023) by sjceditor

With 2021 about to make its exit, it’s time to take stock of recent social media marketing trends and better position yourself for 2022. Which platforms rose to the top in 2021 and will they continue to be influential in 2022? Can Facebook (Meta) make a comeback after taking a public relations thrashing? Who Got […]

Posted in Social Media MarketingTagged social media strategies, social media trends

Should Pinterest Be a Part of Your Social Media Marketing Strategy?

Posted on September 28, 2021 (March 31, 2023) by sjceditor

Facebook, YouTube and Instagram might rank among the top in daily user activity, but don’t rule Pinterest out as a part of your social media marketing. With an estimated 450 million monthly active users, your strategy could have an audience with Pinterest users. The raw data shows that a wide span of generations use Pinterest, […]

Posted in Social Media MarketingTagged content marketing, pinterest, social media marketing

Your Social Media Marketing Can Play an Important Role in Boosting SEO

Posted on September 9, 2021 (March 31, 2023) by sjceditor

There is a lot of information (and controversy) about how social media can’t truly have an impact on SEO because social media is constantly updating and the search algorithms aren’t exactly taking input from social media. Google has kept mum on the issue, but we already know a “like” on Facebook doesn’t factor in search. […]

Posted in SEO, Social Media MarketingTagged SEO, social media marketing, social media strategy

Be Influential With Your Social Media Marketing

Posted on July 7, 2021 (March 31, 2023) by sjceditor

With almost 70% of adults in the U.S. using a Facebook account, you likely have a large portion of your target audience in position to see your social media marketing posts. And there are 130 million Instagram users in the U.S., which means you’ve got another influential online source for sharing your content. Social media […]

Posted in Social Media Marketing, Social Media StrategyTagged social media marketing, social media strategy

Making the Most of Metrics: A Guide to Social Media Marketing Success

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Improving Engagement in Your Social Media Marketing

Posted on August 20, 2020 (March 31, 2023) by sjceditor

Connecting with your audience on social media isn’t exactly easy these days. It’s not just your organization trying to reach them, they’re also wading through social media marketing efforts of many, many others. Becoming a beacon in the fog is the goal of most marketers these days, and by following a few guidelines, you can […]

Posted in Social Media MarketingTagged interactive marketing, marketing, marketing on social media, SJC Marketing, social media marketing

Generational Differences Informing Social Media Marketing

Posted on August 13, 2020 (March 31, 2023) by sjceditor

Social media marketing provides an opportunity to connect with your target audience, but it’s important to have an understanding of the platforms. Even more importantly, you need an understanding of where your target audience likes to spend their time. Your content can only be viewed by those most likely to convert if it’s appearing on […]

Posted in Social Media MarketingTagged marketing, marketing on social media, SJC Marketing, social media, social media marketing

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Marketing Musings

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