Lead Forensics

Marketing Musings

Monday Morning Coffee is a weekly celebration of local businesses, enjoyed with a fresh cup of coffee.
Monday Morning Coffee With Value Stream Consulting

If Salesforce is a word that scares you, but you know you need to utilize it for your nonprofit’s customer relationship management purposes, Value Stream Consulting may be the company for you. Salesforce is the world’s number one CRM solution, and could for sure be your number one headache if it weren’t for Salesforce-certified consultants. […]

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To achieve a good return on investment for email marketing, make sure you’re using personalization.
5 Keys to a Solid Email Marketing Strategy

Using email marketing as a way to connect with your target audience is an effective strategy, with a return on investment of 28.5% compared to only 7% for direct mail. The trouble is that many companies don’t utilize effective email practices and don’t see the return on investment that is possible with email campaigns. How […]

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Your blog design should include key options that make it easy to share on social.
4 Tips for Blog Design That Keeps Your Readers Engaged

Your blog is an important resource for your target audience to solve problems and challenges, get up-to-date on the latest industry issues and get questions answered. It’s a great way for you to communicate your brand voice and establish yourself as a trusted expert in your field. But if your blog design isn’t providing good […]

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Monday Morning Coffee is a weekly celebration of local businesses, enjoyed with a fresh cup of coffee.
Monday Morning Coffee With Manic Snail

We all know that one person that’s hard to buy for. You feel like you can never find the right gift for them. If you are searching for something unique that they won’t find anywhere else, you should visit the Manic Snail. Step inside this local store and you will find a large variety of […]

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Be more impactful with your social media marketing by building content for the right platforms.
The Power of Social Media Marketing

If you’re using social media marketing to your advantage, you will know where to put the content that’s tailored to meet a specific audience. For example, did you know that Facebook is where most of your audience age 40 to 54 will go to follow brands? Instagram, however, is attracting a much younger audience – […]

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White space is an important element in design composition, helping direct the focus of users as they browse your website.
The Role of White Space in Design Composition

You probably won’t have any trouble making decisions related to font and color scheme, images and menus that you’d like to include on your website’s design composition. You probably have much more trouble envisioning the white space that a smart design includes. Maybe you think of white space as wasted space on any given web […]

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Monday Morning Coffee is a weekly celebration of local businesses, enjoyed with a fresh cup of coffee.
Monday Morning Coffee With Parties on the Parkway

Now that sunny skies have fully returned to northwest Missouri, it’s time for a song. Or two. Or 10. The annual Parties on the Parkway series, hosted by the St. Joseph Chamber of Commerce and the City of St. Joseph, brings local and regional talent together with one of the area’s best parkway and greenspace […]

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Lead generation strategies in pay-per-click advertising.
Boost Your Lead Generation and Capture More Valuable Targets With PPC

Pay-per-click (PPC) advertising comes at a cost, but it is proven to bring increased leads to your website. In fact, it’s estimated that people who click on an ad and come to your website are 50% more likely to make a purchase than those who arrive at your website through other means. If you want […]

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A good logo design sends a message about your values and who you are as a company.
5 Critical Elements of Logo Design

Your logo design is just one element of your branding, but it carries a lot of the weight when it comes to recognizability and communicating what you’re all about. We designed a new logo for FSB, a community bank, that helped them see a great return on their marketing investment that you really need to […]

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Monday Morning Coffee is a weekly celebration of local businesses, enjoyed with a fresh cup of coffee.
Monday Morning Coffee With the United Way of Greater St. Joseph

When you operate a business in any community, it is important for you to be an active part of that community. This spring, one of our SJC Marketing team members had the privilege of serving our community by playing a role on the allocations subcommittee for the United Way of Greater St. Joseph. There are […]

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