Marketing Musings
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Your marketing team probably isn’t hanging around the water cooler much these days, nor are they exchanging YouTube videos in the breakroom. For savvy marketers, that last quarter of the year is a busy time spent deep in analytics and budgets to create the marketing strategy for the following year. If you just got that […]
Read More… from Marketing Strategy 2020: Why the Best Marketers are Nowhere to be Seen
St. Joseph, Missouri, in its early days, was a bustling outpost selling goods to travelers as they headed west. At one point, the city was the leading wholesale center for the building of the new frontier. Those times have come and gone, and shopping is done more and more online but for those who still […]
There’s no question that digital marketing in Kansas City is on the rise (well of course it’s on the rise everywhere). Social media, email newsletters and interactive websites are just the surface of the strategic tools available to businesses wanting to connect online. You have the ability to engage target audiences in nearly endless ways […]
Read More… from Is Your Digital Marketing Strategy Missing Its Partner?
You wear the same sparkly sweater to your office holiday party, year after year. You always order the chicken fettucine alfredo at the same restaurant, because why mess with what works? You participate in the Turkey Trot 5k on the Friday after Thanksgiving, shoving away suggestions that you should try a longer run. Even at […]
Read More… from 2020: The Year Your Marketing Strategy Breaks Through
While your holiday schedule is quickly filling up, be sure you make room this weekend for a musical experience that is for every BUDDY! Treat yourself to a performance of Robidoux Resident Theatre’s Elf: The Musical at the Historic Missouri Theatre from Friday, December 6, through Sunday, December 8. Who doesn’t love this classic movie? […]
Read More… from Monday Morning Coffee With a Holiday Show That Is Sparklejollytwinklejingley
Whether you’re embarking on a new business venture, or you’re giving an existing company a new look, thinking about a new logo design is an exciting part of the process. Like Maverick is known by his aviator sunglasses, or Cindy Crawford her classic beauty mark, you know that with the right logo design, you can […]
You know you need a marketing strategy, but you may not be sure which elements are really necessary and which are just prolonging the process. What’s essential for an effective strategy? Marketing strategies certainly can have an open-ended feel to them. After all, you can always do more, but you also have other things to […]
Read More… from 4 Key Elements for a Successful Marketing Strategy
As you prepare for Thanksgiving, you’ve probably hit on all the obvious gratitude subjects: family, friends and hopefully good health and a few extra perks. You may have even been pre-grateful for your upcoming turkey and pie. Now that all those great things are covered, it’s time to stop and ponder a few things in […]
Read More… from Pumpkin-Spiced Monday Morning Coffee, and All the Other Things We’re Grateful For
Interested to see how your B2B content marketing efforts compare to other companies? The Content Marketing Institute’s 2020 B2B Benchmarks, Budgets and Trends report sponsored by Sitecore offers insights into how top-performing marketing companies perform, and how the rest of the respondents stack up. It may not surprise you to hear that companies are quick […]
Read More… from How Does Your B2B Content Marketing Stack Up?
A marketing strategy written 10 years ago would probably give you a bit of a laugh if you read it today. Launched before social media was fully embraced as a marketing channel, and probably peppered with some outdated ideas, it wouldn’t serve your company well today. Clearly, you want to update your marketing strategy more […]
Read More… from How Often Should You Revise and Refine Your Marketing Strategy?