Marketing Musings

For companies of all sizes, figuring out how to increase brand awareness through search engine optimization (SEO) represents a way to edge out the competition, sustain online relevance and gain market share. On every Google search results page, there are top spots for brands to fight over, with all of them elbowing one another on […]

Read More… from Increasing Brand Awareness With Smart SEO Strategies

Maybe you cringe every time you hear a recording of your voice, or the pressure of getting the setting just right is a bit stressful. But whatever your reasons for not jumping in on video marketing, this guide is all you need to get moving on five of the best formats. Video is popping in […]

Read More… from Your How-To Guide for 5 of the Best Techniques in Video Marketing

Would you say your marketing strategy is more focused on pitching or catching? Grab a cup of coffee and your favorite donut, scone or muffin and let’s talk about baseball as a metaphor for marketing. Or, you know, since it’s baseball talk, feel free to grab a beer and a brat and even your foam […]

Read More… from Pitching and Catching With Monday Morning Coffee

LinkedIn is a great way to get the word out about your brand, and it can help you establish yourself as a recognized expert in your industry. How do you get there? Here are six ways to help you get the most out of your LinkedIn marketing: Post at the Right Frequency: Like any kind […]

Read More… from Are You Seeing the Results You Want With LinkedIn Marketing?

The cocoon is a safe place, with everything necessary for survival tucked neatly inside. But nobody ever waxes poetic about the beauty of cocoons. It’s the butterfly that is the metaphor for beauty, for potential, for growth. Is your marketing strategy stuck in the cocoon stage? Are you always thinking about someday, but never taking […]

Read More… from Break Out of Your Cocoon: Marketing Strategies for Growth

At SJC Marketing, we are always excited to experience and celebrate growth, especially when that growth includes welcoming new team members. Help us welcome our newest Web Developer, Grace Thompson! Grace graduated from Missouri Western State University with a degree in Business Administration and Marketing with a minor in Painting. Grace first came to SJC Marketing […]

Read More… from Monday Morning Coffee With Our New Team Member Grace Thompson

In a 2020 survey, 86% of consumers said they would like to see more videos from the brands they like. Video is certainly maintaining the interest of audiences, but it may not be enough to simply put a video up on social media every now and then. Your video marketing requires a more targeted strategy. […]

Read More… from Let’s Talk About Video Marketing For Lead Generation

You’ve likely entered a contest on Facebook before, excited about the super-size pizza or cute new t-shirt you might win.  But those fun contests aren’t just about the prizes, they are a way to gain targeted leads on the path to business growth. If you want to try running a contest as part of your […]

Read More… from 5 Steps for Including a Contest in Your Facebook Marketing Strategy

We all know the beloved children’s story, “If You Give a Mouse a Cookie” by Laura Numeroff, but, do you know what happens if you give a business a Monday morning coffee with SJC Marketing? The possibilities are endless. . . If you give a business a Monday morning coffee with SJC Marketing, they’re going […]

Read More… from If You Give A Business A Monday Morning Coffee

You’ve heard that content is king, but it’s taking on new importance in an era when consumers are weary of advertising noise and skeptical of brands trying to sell, sell, sell. People are looking for a connection, not just a purchase, and content marketing is your best method for a better customer relationship. Here are […]

Read More… from 5 Reasons Content Marketing is More Critical Than Ever