Marketing Musings

Good web design offers choices for how visitors will navigate the site and provides a rewarding experience.
3 Guidelines for Effective Web Design

When you’re planning a web design or a web redesign, the process can quickly get bogged down in the details. From load speeds and landing pages to fonts and white space, there are a lot of design decisions to be made. But by focusing on a few guiding principles, a lot of the details will […]

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About one-third of consumers say that user experience should be the priority in web design.
Why Your Web Design is Never Complete

The last time you updated your web design, it was probably on a list of priorities or objectives for the year. You set a budget, completed the project and checked off that to-do item with a flourish. But things have changed. In the time since you’ve done an update, web design has become inextricable from […]

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Your user interface should include a clear path from browsing to engagement.
User Interface is Your Word of the Week

As technology advances, customers demand more and more from their experience with your brand. They don’t want to just be able to find your company online; they want a satisfying interaction, with your user interface acting as a friendly guide around your company. Think your user interface is up to par? Consider these elements that […]

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Monday Morning Coffee
Alexa, Schedule My Monday Morning Coffee

The days of wondering whether voice assistants will ever be common household tools are long over. If you began with instructing Siri to address you as “Master of the Universe” or could only imagine calling out “Hey Google” to hear “Pump Up The Jam” on a whim, you know now that this technology wasn’t destined […]

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Happy 4th of July

From our team at SJC Marketing, Have a safe and happy Independence Day! […]

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customer service
Let’s Have a Little Chat About Chatbots

Larger enterprises are utilizing chatbots for basic customer service, and as a consumer, you may think you know when your inquiry is being handled by a bot … or do you? The technology for chatbots is improving, with many pulling off interactions so smoothly that you can’t say for sure whether it’s a person or […]

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customer acquisition strategy
Is Geofencing a Part of Your Customer Acquisition Strategy?

Using Geofencing to Improve Customer Service and Sales Geofencing marketing may sound a little like creeping on consumers, but it is actually an incredible opportunity to elevate your small business’s customer service as well as a great tool for your customer acquisition strategy. With the right approach, you can use geofencing to deliver content to […]

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We Are #TeamSJC

    Creating a unique company culture and a successful team can be a difficult task.  Here at SJC Marketing, four values keep us on track to growing a powerful team – one we proudly call #TeamSJC. 1. Communication Through respectful collaboration, we strive for excellence in solutions to the challenges businesses face today in dynamic […]

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customer service
The Importance of Customer Service: How St. Joseph HyVee Created the Ultimate Experience

There’s no denying that weather plays a huge role in our daily lives, especially here in the Midwest where Mother Nature is sometimes happy and sunny one day and icy and gloomy the next. It can be a challenge to prepare for storms, but when your plan is set beforehand and consistency is your strategy, […]

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Digital Tools Change the Face of Customer Service

  Digital tools have introduced an unprecedented opportunity for brands to improve their customer service. At the same time, digital tools have also opened doors of opportunity to prospective customers. Customers can now complete all of their pre-purchase research without ever speaking to a salesperson. A review on Facebook, Google and or another websites could […]

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