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You know marketing. Or…do you? You might think that marketing is essentially advertising. Or maybe you use it interchangeably with terms like sales or public relations. It’s all essentially the same, right? That’s what we call a common marketing myth-conception. This lisp-inducing term (that we totally just came up with) can be applied to a […]
You can make yourself crazy running through “what if” scenarios. From natural disasters and the stock market to politics, there are a lot of circumstances that have a potentially massive impact on your life, but over which you have almost zero control. Buy that flood insurance, diversify your stock market and try to not watch […]
Read More… from Why Your Marketing Strategy Requires You to Ask, “What If…?”
It’s time to gear up for March Madness, so here’s your much-anticipated basketball analogy for this month’s deep dive. This fast-moving sport brings a lot to mind because like marketing, it looks like a lot of chaos out on the court, but if you know about basketball, you know there’s a lot of strategy going […]
Read More… from Score a Decisive Win: No Overtime in Marketing
As a small business owner, you know how important it is for your brand to be in front of customers. Yet many small businesses fail to develop a formal marketing plan. This leads to inconsistent marketing that lacks clear goals and results. If this is you, you have another option. Outsourcing your small business marketing […]
Read More… from Why Outsourcing Your Marketing Is the Secret Sauce for Small Businesses
Ignoring your marketing budget for a short time can feel freeing. PPC ads? Sure! A new direct mail campaign? Why not? It’s a lot of fun until expense reports are due and you’re getting a few questions from your friends in accounting. If you’ve blown your budget in the past, you know how easy it […]
After your employees, products and services, your website is the most valuable resource. Not only is it the hub of your online presence, it’s also where you build credibility among potential customers, showcase your products and services and display marketing content that expands your audience. Spotlight on Products and Services Consumers want to make informed […]
Read More… from Your Website is Your Marketing and Growth Hub: Make it Work for You
Consumers love content of all forms, but videos are particularly effective at engaging them on a deeper level. Brands in all industries have noticed the ways consumers connect with video, which is why video marketing continues to gain momentum. Trends in video marketing are in constant flux, so it pays to stay in the know […]
If you grew up hating word problems in math, you’re in luck. This one is so easy, you’ll experience true redemption. You might even want to write a giant “A” in the top corner if you’re still a bit traumatized by all the red marks you used to see on your math tests. We’re not […]
When the focus of your marketing content is on people, you resonate more with consumers than if the focus is on sales. And no matter how small or large your business is, authenticity and personalization will always matter. According to a recent blog post from a long-time marketing professional, “Marketing is at its best when […]
Read More… from Marketing in 2025: Steps to Engaging More Consumers
There is a lot of online traffic out there, which can make it difficult to attract attention away from competitors, but consistent digital marketing efforts can pay off for your business. The following are some of the top reasons businesses of all sizes are serious about their digital marketing strategies. Precision Targeting It’s critical to […]