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Don’t Make the Mistake of Inconsistent Marketing in 2026: Here’s Why

Posted on January 22, 2026 (January 5, 2026) by sjceditor

Connecting with both current and prospective customers is key to business growth. The most effective way to build and maintain those connections is through consistent marketing. Sporadic efforts, such as publishing an occasional blog post or engaging on social media only a few times each month, aren’t enough to help you meet your business goals. […]

Why Your Marketing Still Needs Human Talent in an AI-Driven World

Posted on January 20, 2026 (January 5, 2026) by sjceditor

AI tools have been around for a few years, and chances are, you’ve already tried a few yourself. They can save time, generate ideas quickly and even offer insights, but here’s the thing: while AI makes marketing easier, it doesn’t replace humans when it comes to creativity, emotional connection and smart strategy. Here’s why: AI […]

What Digital Marketing Can Do For Your Brand in 2026

Posted on January 8, 2026 (December 21, 2025) by sjceditor

In the small business world, most people have heard the term digital marketing, but using it effectively is a different story. As marketing continues to evolve, businesses that intentionally implement digital strategies will separate themselves from competitors that rely on guesswork or outdated tactics. In fact, for every $1 spent on digital marketing, small businesses […]

Don’t Drop the Ball on Your 2026 Marketing

Posted on January 6, 2026 (December 21, 2025) by sjceditor

10…9….8…7…Watching the ball drop in Times Square on New Year’s Eve is an American tradition. For well over 100 years, crowds have gathered to watch this universally recognized symbol signal that it’s time to begin anew. Here are a few fun facts you may not know about the ball drop: It began as a 1907 […]

Adapting Your B2B Marketing in a Changing Landscape

Posted on January 1, 2026 (December 14, 2025) by sjceditor

From AI-driven personalization to the strategic use of video and the integration of select B2C tactics, the B2B marketing landscape has transformed rapidly in recent years—requiring brands to evolve their approach accordingly. As buyer behaviors continue to shift, reaching your audience has grown more complex, but leveraging proven B2C practices can provide valuable insight and […]

A New Approach to Your Marketing Strategy for 2026

Posted on December 16, 2025 (November 25, 2025) by sjceditor

With 2026 right around the corner, it’s time to think about your marketing strategy for the new year. Embracing proven concepts and practices is a great way to spark success. For example, have you leaned into paid search? Or you may have fully considered the power of customer referrals. And it may be time to […]

Marketing Secrets Hidden in Your Favorite Christmas Classics

Posted on December 2, 2025 (November 6, 2025) by sjceditor

According to Statista, “Home Alone” is the most-viewed Christmas movie, with 87% of those surveyed saying they had watched Kevin McCallister outsmart the Wet Bandits. And Christmas comedy seems to reign supreme, with “Elf” and “A Christmas Story” coming in second and third. Hallmark may be dishing up one holiday romance after another, but for […]

Celebrate NO-vember: Saying “No” to the Pitfalls of DIY Marketing

Posted on November 4, 2025 (October 7, 2025) by sjceditor

It’s been a long day. You’ve sat through multiple meetings, reviewed and signed off on payroll, spent time coaching one of your sales reps and finally left the office well after dinnertime. Now, you’re perched on your sofa, eating warmed-up leftovers and trying to look through some SEO best practices your assistant found online. As […]

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Marketing Musings

What We Write