Consumers often need proof before they commit to making a purchase or becoming loyal to a brand. Social proof in your social media marketing efforts gives consumers the information they need to move their relationship with you forward. When you offer social proof to your target audience, you also establish your brand as an authority, […]
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You know how important it is to get content about your brand in front of your target audience, but they are getting pelted by thousands of other brands that are also putting out content in their social media marketing campaigns. And while influencers continue to gain traction, it isn’t all about popularity; consumers today are […]
Read More… from Making Connections With Your Social Media Marketing
Each social media platform has its unique qualities but they’re all competing for your attention. Instagram, long known as the premier channel for sharing photos, announced last year that it was making a move toward video sharing. That means it’s lining up to compete with TikTok and any other platform that utilizes videos. We all […]
Read More… from Let’s Talk About Your Social Media Marketing and Instagram Reels
It was a dark and stormy night. Okay, on Facebook it’s always blue-and-white: that weather-free, lighting-controlled atmosphere. But still, sometimes it’s easy to see a storm brewing with your social media marketing. People are complaining, they’re trashing your brand and you’ve got to respond. But what if the sentiment toward your brand isn’t quite so […]
Read More… from Unlock the Mysteries of Social Media Marketing Beginning With Social Listening
It’s kind of hard to believe Instagram has been around for almost 12 years. What began as a photo-sharing app has blossomed into a major social media marketing tool that reaches millions of consumers. Are you getting as much out of it as you should be? Two years after Instagram launched, Facebook’s Mark Zuckerberg recognized […]
Read More… from Social Media Marketing in 2022: Build Your Brand’s Image
One of the pitfalls of social media marketing is blindly chasing trends without careful incorporation into your strategy or measuring whether they are effective. A strategy based solely on trend-following would likely miss the mark for your brand. But you still have to be current, and that means choosing the best trends that are a […]
Read More… from 5 Trends in Social Media Marketing You Don’t Want to Miss
With 2021 about to make its exit, it’s time to take stock of recent social media marketing trends and better position yourself for 2022. Which platforms rose to the top in 2021 and will they continue to be influential in 2022? Can Facebook (Meta) make a comeback after taking a public relations thrashing? Who Got […]
Facebook, YouTube and Instagram might rank among the top in daily user activity, but don’t rule Pinterest out as a part of your social media marketing. With an estimated 450 million monthly active users, your strategy could have an audience with Pinterest users. The raw data shows that a wide span of generations use Pinterest, […]
Read More… from Should Pinterest Be a Part of Your Social Media Marketing Strategy?
There is a lot of information (and controversy) about how social media can’t truly have an impact on SEO because social media is constantly updating and the search algorithms aren’t exactly taking input from social media. Google has kept mum on the issue, but we already know a “like” on Facebook doesn’t factor in search. […]
Read More… from Your Social Media Marketing Can Play an Important Role in Boosting SEO
With almost 70% of adults in the U.S. using a Facebook account, you likely have a large portion of your target audience in position to see your social media marketing posts. And there are 130 million Instagram users in the U.S., which means you’ve got another influential online source for sharing your content. Social media […]
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