In the push and pull of content types that capture the attention of consumers, video and static images take center stage. Social media marketing strategies evolve often, and in 2023 static images deserve more attention.
Video is still important to your strategy but if you have completely replaced static images with video, it’s time to take another look at your approach, because consumers are constantly evolving in their preferences to how they interact with content. Trends recently indicate a preference for static images.
Changing Preferences
According to a study, “US Social Media Trends for 2022 & Beyond,” consumers are more aware of the time they spend on their screens, which might explain their preference for short-form videos compared to long-form options. But what might shock you is the finding that images have jumped so high in the preference polls. Consumers often find static images to be more engaging than live video.
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Most Engaging Types of Content:
- Short-form video 66%
- Images 61%
- Live videos 37%
- GIFs/Memes 32%
- Text-based posts 32%
If these stats don’t stack up to your practices for the last couple of years, just keep in mind that everything is based on consumers’ wants and needs, which evolve at a rapid clip. Staying on top of these trends can be difficult, but it’s vital to creating content that resonates with your audience.
Using Static Images
One of the challenges in using static imagery in social media marketing is that it can be more difficult than using video. Static imagery can catch the attention of your target audience, but the image has to truly capture a moment that will mean something.
While there are plenty of examples of how DIY video can be beneficial in your social media marketing feeds, few exist of DIY static images. “A picture is worth a thousand words,” but only if it’s taken by someone who knows what to look for.
Give your marketing content a boost by working with a team of experts who know what your audience wants and how to get it to them. That’s what we do at SJC Marketing. We work with our clients to get them the content they need to make connections with their target audiences. Contact us and let’s talk about giving your social media marketing strategy a boost.