Marketing Musings
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How does a city get selected to host a major sporting event? Kansas City submitted a bid to be considered a contender for a host city for the World Cup in 2026. This was no small feat. It included a long process of putting together a campaign, a bid book, creating petitions, securing honorary bid […]
To predict the future of web design, it’s likely most helpful to look at the past. For instance, there’s been a constant pursuit of user-friendliness and speed improvement. That’s true of any technological advancement; it’s always better to be easier and faster. Predicting specific web design trends is more challenging. For instance, who could have […]
Just when you think you’ve got the hang of social media marketing, hitting your stride with those Instagram and LinkedIn posts and a little Facebook mixed in, the social world throws in another trick. TikTok is quickly gaining on other platforms, and if you want to gain an early edge on your competition, now is […]
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It’s just one mile, right? Yes, for 80 days. Or 100 days. Come weather, schedules, work, life … you name it. And if you miss a day, you start over toward your Measly Mile goal. But the best part? You don’t do it alone. This simple formula has advanced to an active group that connects […]
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Does a search engine punish sites that are not mobile-friendly? If you’re due for a website update or redesign, you may be wondering how to prioritize the changes according to your budget. You’ve been told that making your website user-friendly for mobile search is a critical priority, but you still have questions about just how […]
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The end of the year is right around the corner, and as happens this time of year, people are starting to buzz about the gifts they’ll buy and the gifts they hope to receive. You may be wondering just how much hinting you’ll have to do to get someone to surprise you with a marketing […]
In the marketing world, a shift towards diversity and inclusion is happening. We hear and see more from many voices and faces we have not heard from before. One of those groups, People with Disabilities (PWD), has been creating more content discussing their disabilities and how they affect their everyday life experiences. They share frustrations, […]
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You might call it the TikTok effect. The site’s fun, engaging and authentic content, as well as its overwhelming popularity, is shaping how brands produce video content. Short format is dominating visual content conversations and should be having an impact on your Instagram marketing strategy. Overall, the way Instagram is being used is changing, with […]
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If your company was established in the past decade, it’s possible that digital marketing has been the only paid advertising you’ve done. But should you be including direct marketing via mail as a part of a comprehensive marketing strategy? According to the “Sequel Direct Mail Trends Report: Q4 2021,” the use of direct mail has […]
St. Joseph is full of history. From the Pony Express to Jesse James to the Stockyards, St. Joseph is bursting with historic sites and landmarks. Of all the iconic sites in St. Joseph, the Missouri Theater might just be one of the most memorable. The Missouri Theater may be younger than most historical icons in […]
Read More… from Monday Morning Coffee With the Missouri Theater