Above the Fold

Easy, Tiger!

Not so fast. Have you signed up for our monthly newsletter? You don't know what you're missing!

Sign Up
Women Owned®

Marketing Musings

A successful marketing strategy includes careful analysis of your target audience, including their wants and needs.
How a Successful Marketing Strategy Takes Shape

You’ve heard that you need a marketing strategy, but you aren’t sure where to start. You might wonder how you’ll even know if it’s successful. If you see business growth, how will you know whether that happened because you started posting on Instagram, or if it’s from the direct mail campaign you do every year? […]

Read More… from How a Successful Marketing Strategy Takes Shape

Your 2020 marketing strategy should include a plan for sharing your strategy across the organization.
Marketing Strategy 2020: Why the Best Marketers are Nowhere to be Seen

Your marketing team probably isn’t hanging around the water cooler much these days, nor are they exchanging YouTube videos in the breakroom. For savvy marketers, that last quarter of the year is a busy time spent deep in analytics and budgets to create the marketing strategy for the following year. If you just got that […]

Read More… from Marketing Strategy 2020: Why the Best Marketers are Nowhere to be Seen

Your marketing strategy needs input from more than your team. Collaborate across departments for better results.
2020: The Year Your Marketing Strategy Breaks Through

You wear the same sparkly sweater to your office holiday party, year after year. You always order the chicken fettucine alfredo at the same restaurant, because why mess with what works? You participate in the Turkey Trot 5k on the Friday after Thanksgiving, shoving away suggestions that you should try a longer run. Even at […]

Read More… from 2020: The Year Your Marketing Strategy Breaks Through

A successful marketing strategy always includes a clear understanding of what makes your business unique.
4 Key Elements for a Successful Marketing Strategy

You know you need a marketing strategy, but you may not be sure which elements are really necessary and which are just prolonging the process. What’s essential for an effective strategy? Marketing strategies certainly can have an open-ended feel to them. After all, you can always do more, but you also have other things to […]

Read More… from 4 Key Elements for a Successful Marketing Strategy

You won’t overhaul your marketing strategy every month, but you’ll review your metrics continuously.
How Often Should You Revise and Refine Your Marketing Strategy?

A marketing strategy written 10 years ago would probably give you a bit of a laugh if you read it today. Launched before social media was fully embraced as a marketing channel, and probably peppered with some outdated ideas, it wouldn’t serve your company well today. Clearly, you want to update your marketing strategy more […]

Read More… from How Often Should You Revise and Refine Your Marketing Strategy?

What not to do in your marketing strategy? Failing to identify your target market.
How to Not Succeed With Your Marketing Strategy

You’re sitting down to play a game of Battleship with your precocious nine-year-old niece. You know it’s going to be brutal on her if you win (and besides, your ego can’t really take it if you lose while actually trying), so you shove all of your boats in one corner and then refuse to see […]

Read More… from How to Not Succeed With Your Marketing Strategy

Make sure your marketing efforts hit their mark and produce ROI with a well-developed strategy.
A Marketing Strategy That Hits the Bullseye, Every Time

Imagine you walk into work tomorrow morning and your boss announces that you’re required to bail out on all your marketing activities. Instead, you’ll put on a blindfold, throw a few darts and see where they land on a target filled with trendy ideas for promoting your brand. Would there really be any difference from […]

Read More… from A Marketing Strategy That Hits the Bullseye, Every Time

From Stranger Things to SJC Things, SJC Marketing draws marketing strategy inspiration from the hit show.
Stranger Things: They’re Not so Strange for a Marketing Strategy

If you’ve been glued to Stranger Things, it may be for reasons other than just a compelling, creepy story. You can’t stop wondering how anyone could make Winona Ryder look so unkempt and unhinged. Or maybe you’re fascinated with remembering how satisfying it used to feel to slam down a wall-mounted phone. What if the […]

Read More… from Stranger Things: They’re Not so Strange for a Marketing Strategy

From Stranger Things to SJC Things, SJC Marketing draws marketing strategy inspiration from the hit show.
Strange Things Could Happen if You Look at Your Marketing Strategy in a New Way

If you’ve been glued to Stranger Things, it may be for reasons other than just a compelling, creepy story. You can’t stop wondering how anyone could make Winona Ryder look so unkempt and unhinged. Or maybe you’re fascinated with remembering how satisfying it used to feel to slam down a wall-mounted phone. What if the […]

Read More… from Strange Things Could Happen if You Look at Your Marketing Strategy in a New Way

From Stranger Things to SJC Things, SJC Marketing draws marketing strategy inspiration from the hit show.
SJC Things With a Little Marketing From the ’80s

Picture the SJC Marketing logo in classic Stephen King-style font. Give all the marketing specialists big hair and surround them with wood-paneled walls. Place a marketing strategy in front of each one with one, and only one action item: television advertising. If you’ve been watching Stranger Things the last couple of years, you know the […]

Read More… from SJC Things With a Little Marketing From the ’80s

Previous Next
Close
Test Caption
Test Description goes like this