Marketing Musings
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This past month has seen many changes in our country which has and will likely continue to affect the economy for a long time. With the current economic situation, are you wondering how to adjust your marketing strategy? Here are some important things to think about as you look at your strategy moving forward: Assessing […]
Read More… from How Do You Adjust Your Marketing Strategy During Tough Economic Times?
When the economy is slow and your marketing budget is suddenly under a lot of scrutiny, it can be challenging to know how to prioritize your spending. Should you put more into customer acquisition or retention? Maybe it’s time to run some serious promotions. While all of these questions are worth considering, now is the […]
In the last decade, cupcakes have gone from strictly kids’ fare, offered in bright colors at birthday parties, to an elegant and trendy option for weddings and showers. Baked with exotic flavors and displayed in tiered formation, these little desserts have experienced a rebirth that any marketing team would love to orchestrate for their brand. […]
Read More… from When Marketing Imitates Dessert: A Cupcake Lesson
Since their introduction in the 1940s, M&Ms have been inviting consumers to enjoy the confection that “melts in your mouth, not in your hand.” While most kids have tried melting those chocolate buttons just about everywhere (heating vents, hot chocolate and, yes, hands), the brand has managed to woo one generation after another with strategies […]
Read More… from M&Ms Offers Sweet Lessons on Reaching Your Target Audience
You probably drove yourself to work today, after putting your own dishes in your dishwasher, following a breakfast you cooked yourself. That’s right, those predictions about self-cleaning kitchens and autonomous cars haven’t quite come together just yet. On the other hand, you may have started your day by asking Alexa what the weather is and […]
Read More… from Marketing 2020: How Reality Lines Up With Past Predictions
GIFs sum up your feelings in a three-second clip. They help you say, “Happy Birthday,” or “This is crazy,” in one convenient click. You and your siblings have entire conversations using them, fully understanding the coexistence of, “I’d drop everything to do anything for you,” but “If you chew near my ear again, you’re going […]
Read More… from How to Successfully Include GIFs in Your Marketing Strategy
It’s hard to re-frame a customer complaint into a gift, particularly when the complaint might involve a lengthy or expensive resolution. But when you consider that a customer’s feedback could streamline your process for designing or refining your marketing strategy, you might decide your customers’ words are a valuable addition. Here are four ways that […]
Read More… from Refine Your Marketing Strategy Using Customer Feedback
The new year is on the horizon (okay, it’s breathing down the collar of your shirt), and it’s a good time to be reviewing your marketing strategy and implementing a few updates for a big impact. Not sure where to start? Here are a few areas that will be key in 2020 to get your […]
You’ve heard that you need a marketing strategy, but you aren’t sure where to start. You might wonder how you’ll even know if it’s successful. If you see business growth, how will you know whether that happened because you started posting on Instagram, or if it’s from the direct mail campaign you do every year? […]
Read More… from How a Successful Marketing Strategy Takes Shape
Your marketing team probably isn’t hanging around the water cooler much these days, nor are they exchanging YouTube videos in the breakroom. For savvy marketers, that last quarter of the year is a busy time spent deep in analytics and budgets to create the marketing strategy for the following year. If you just got that […]
Read More… from Marketing Strategy 2020: Why the Best Marketers are Nowhere to be Seen