Marketing Musings

QR codes are back in a big way. Include them as a part of your comprehensive marketing strategy.
Are QR Codes a Part of Your Marketing Strategy?

If the first rollout of QR (quick response) codes was less than promising, the latest iteration of the matrix barcode technology invented in 1994 is proving to be a marketing trend that will likely turn into a best practice. If you’ve visited a restaurant lately, you’ve likely been met with a QR code option at […]

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Why Your Content Marketing Strategy Should be Driven by Data and Goals

  How do you determine the frequency with which content should be distributed and what detriments come with ignoring data? At SJC Marketing, there are several factors we take into consideration when we’re establishing a content distribution strategy: Who is your target audience? What channels does your target audience frequent? How much time does your […]

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Effective Advertising for Small Businesses

8 Small Business Tips to Help You Connect With Your Audience “Content marketing is the only marketing left,” ad guru Seth Godin has famously said. Blasting your advertising message to the masses is both expensive and ineffective. Consumer behavior has shifted dramatically; now you have to earn loyalty and trust by telling stories they want […]

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How to Promote Your Business: 5 Ways to Optimize Your Website

Online Marketing Tools That Work Today it is not enough for your business just to have a website. We know that it only takes a few seconds for a potential customer to click off your site and to another; consumers expect more out of the websites through which they interact. If you want to know […]

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A Press Kit Can be a Powerful Asset in Your Online Marketing Tools

Keep Your Media Kit Handy as Part of Your Online Marketing Tools Whether you are launching a new business or gearing up for an event requiring public relations efforts for a mature organization, a media kit or press kit should be available to share your business with potential investors, reporters, stakeholders or even potential clients. […]

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Online Marketing Tools to Tackle in 2015

Do you have your online marketing tools ready? It is important not to get stuck in a rut when it comes to your online marketing tools. Consumers are trend-seeking and you must be watching for what is new in order to constantly offer innovative and interesting content to keep their attention. In 2015, there are […]

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Marketing Tools That Get You to Your Ideal Destination

There are many avenues for your marketing plan to travel to reach your target audience. Weeding through all of the available paths to find the one that leads to your target audience can seem like a long journey. However, finding effective marketing tools makes your destination worth your while. How can you bypass a muddled […]

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