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You might think your biggest B2B marketing challenge is the fact that in the early days of your company, you invited everyone you know to like your social media profile and now you can’t get your mom to stop commenting on your posts. Okay, so that’s a pretty big one, but a recent survey identified […]
Ghosts? You don’t believe in ‘em. Vampires? Puh-lease. A zombie would have to be walking directly towards you for you to interrupt a good snack. But your marketing strategy for 2021? Terrifying. Your blood runs cold to even think about it. It’s not that you don’t understand the value of analytics, content development and social […]
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Hawaii may be nearly 4,000 miles away from us in America’s heartland, but you can get a taste of authentic Hawaiian cuisine close by in the KC metro. Hawaiian Bros Island Grill has five spots in the city where you can try their incredibly flavorful food. Their signature dish, the traditional plate lunch, consists of […]
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Marketers use YouTube for a variety of reasons, from educating the target audience to creating an image of authority, but this channel can also be a valuable lead generation tool. Focusing on Keywords Turning your YouTube videos into lead generation tools requires optimizing your content through using the right keywords. Did you know YouTube has […]
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When you’re starting a business, or when it’s time to invest in an update to your website design, you may be tempted by a DIY template. With lower costs and a quicker time-to-market, plus a host of color schemes and design options, you may think, “Hey, I can do this myself!” If you didn’t hear […]
Read More… from Why You’ll Pay More in the Long Run With DIY Website Design
Wine made its way to Missouri in the early-to-mid-19th century when German Immigrants settled in the Show Me State. Missouri’s climate, the long, hot summers, good sun exposure, and thin rocky soil, is excellent for growing grapes. And the industry has grown rapidly in this area. Even making its way to downtown St. Joseph. 503 […]
If you are at a community bank, it’s understandable that you haven’t prioritized digital marketing in the past. At a community bank, knowing your customer’s names and faces is a key part of your ability to serve them and understand their needs. So why make digital marketing a priority? In the age of masks and […]
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Search engine optimization (SEO) can be confusing as it constantly changes and evolves. Every time you think you’ve got a grip on the factors that help you achieve good search engine rankings, the algorithms change, and that slippery Google has gotten away from you again. Though you may need to review calculus to figure out […]
We’ve come a long way, baby. This week, SJC Marketing celebrates our 15th birthday. Here’s a snapshot of milestones, some old and new team photos and just some of our reasons to celebrate: It’s all about the team. What began as individuals has become departments: Web. Social. Content. Design. Video. Account Management. Across these core […]
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You may be familiar with many email marketing best practices that can help you successfully reach your marketing goals. From creating compelling subject lines to breaking your audiences into market segments, there are techniques you can easily incorporate to improve response rates to your emails. But what about timing? You may be tempted to simply […]
Read More… from Timing Your Emails: Email Marketing Best Practices