Marketing Musings
What We Write
Social distancing is a phrase that has been used all too much in 2020. There are a lot of sweet moments we are all really missing right now because of social distancing. You’ll be happy to hear that when it comes to B2B marketing, you should be abandoning all social distancing. And by that, of […]
Read More… from Why There’s No Social Distancing in B2B Marketing
A marketing strategy is a lot like a recipe, helping you make sure you’re successful and on the right track. Imagine it’s Thanksgiving, and you’re preparing to host 25 people at your home for the big meal. The table is set with your mother’s silver candlesticks, perfectly lettered place cards and the crystal wine goblets […]
Read More… from And for Dessert … a Recipe for Marketing Strategy Success
Open your eyes to the most beautiful lashes you’ve ever seen. That’s how one client described her experience at B’Lashed by Tasha Roberts. The local business recently celebrated its two-year anniversary. Tasha, a native of St. Joseph, Missouri, left her full time and part time jobs to expand her business with a goal to make […]
Read More… from Monday Morning Coffee With B’Lashed by Tasha Roberts
Small businesses often dismiss certain marketing techniques and strategies, thinking they’re only for the “big guys.” Sure, maybe you’re not ready to launch your first Super Bowl commercial or hire a former sitcom star as your spokesperson, but there are some strategies favored by bigger companies that can also benefit from small business marketing. Harnessing […]
Read More… from How to Effectively Use Demographics for Small Business Marketing
B2B marketing has been evolving for some time, moving into what has typically been more of the B2C scene. Social media, humor and a focus on experience have all been seeping into the B2B marketing world for years, and for good reason. Whether it’s B2C or B2B, it’s all human-to-human. What began as a gradual […]
Read More… from 3 Things B2B Marketing Can Learn From B2C Marketing
Hey, know what sounds like great fun on this Monday morning? How about writing a marketing strategy? If this scenario strikes fear or panic in you, or causes you to bury your face in the candy bowl as a primitive form of escape, SJC Marketing is here to help in this Monday Morning Coffee. The […]
Google research shows that 55% of consumers consult a video before making a purchase. And marketers improve their leads by 66% when they use video marketing as part of their strategy. So how can you effectively use this tool to see the best return on investment (ROI)? If you want to see strong results with […]
Consumers today look to a brand for alignment in values, in what your company supports with your time and money and more – much more knowledge of their needs. Many of these new expectations are met through an effective content marketing strategy. Content is king, because it offers value to your target market through a […]
There is something magical that happens when the seasons change. A crispness in the air and the colors of the leaves changing. The pumpkins and mums adorning doorsteps and front porches. The smell of backyard firepits and the scent of freshly baked pumpkin or apple pie. This is the time of year for fun outdoor […]
Read More… from Savor Your Monday Morning Coffee While We Talk About Our Favorite Fall Places
Podcasts are a great way to round out your marketing campaign. They make it easy to infuse your brand with authenticity, you can relax and enjoy talking about areas in which you happen to have expertise and you can record podcasts in your pjs and bed head. But just because podcasts are one of the […]
Read More… from Is Your Podcast Aligned With Your SEO Strategy?