Above the Fold

Easy, Tiger!

Not so fast. Have you signed up for our monthly newsletter? You don't know what you're missing!

Marketing Musings

Professional photography unlocks new potential for your company.
Professional Photography Helps Your Brand Shine

Consumers are always on the lookout for value, and as your company strives to find new strategies to make a difference in the eyes of the consumer, consider the importance of visuals in the purchasing process. The right photographer reveals the importance of the visual aesthetic in relation to creating value for consumers, and it […]

Read More… from Professional Photography Helps Your Brand Shine

Still shying away from video marketing? Consumers say video is their favorite content format.
3 Reasons Why You Should Invest More in Video Marketing

After experiencing an initial explosion in popularity, video marketing has continued to become more valuable as a way to connect with consumers. If you’re a slow warmer to visual content marketing, or if you have started to use video but are still getting used to the format, here are three reasons why you should make […]

Read More… from 3 Reasons Why You Should Invest More in Video Marketing

Professional photography should be a critical component to your marketing strategy.
The Impact Professional Photography Can Have For Your Brand

With 77% of Americans owning smartphones, the vast majority of the population has a camera in their pocket. These cameras continue to improve as manufacturers upgrade the hardware and software in each new release. Despite the fact that the image quality is good, it can’t match what professional photography can do for your brand. Professional […]

Read More… from The Impact Professional Photography Can Have For Your Brand

Video marketing should always begin with a clear goal and a way to measure success.
6 Common Mistakes in Video Marketing

Google research shows that 55% of consumers consult a video before making a purchase. And marketers improve their leads by 66% when they use video marketing as part of their strategy. So how can you effectively use this tool to see the best return on investment (ROI)? If you want to see strong results with […]

Read More… from 6 Common Mistakes in Video Marketing

Visual search is key for younger generations, creating a marketing disruption.
Which Digital Marketing Trend is Really Big in 2019?

The Facts on Visual Search If you’ve been reading all the beginning-of-the-year guesses about which digital marketing trend will be the hottest in 2019, you’ve likely come upon a few articles about visual search, and there is some data to back up these claims. Research from ViSenze, a company powering visual commerce, found that 62% […]

Read More… from Which Digital Marketing Trend is Really Big in 2019?

Use these mobile optimization steps to ensure you’re serving your audience and ranking well on search engines.
Mobile Optimization Is Your Word of the Week

When is the last time you wanted to check something, and with your phone in your back pocket, you thought, “Oh, I’ll wait until I can sit down at my computer.” No way. You’re pulling out that smartphone and looking up that product while it’s on your mind and you’re standing in line at Chipotle […]

Read More… from Mobile Optimization Is Your Word of the Week

SJC Marketing takes a look back at a year of marketing, creativity, fun and pickleball.
How Would a Drone Play Pickleball? 2018 Year in Review

If Christmas is the most wonderful time of year, what about after Christmas is over? While it can’t quite compete with a living room crammed with presents and decorations, New Year’s deserves its own title. Most bittersweet time of year? Most nostalgic time of year? Best clearance sales time of year? Okay, so it needs […]

Read More… from How Would a Drone Play Pickleball? 2018 Year in Review

Previous Next
Close
Test Caption
Test Description goes like this