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2019 Social Media Trends Social media trends change often, but as they do, you need to approach your Facebook marketing strategy in such a way that you can evolve and go with the flow, yet stay ahead of the curve. Take a look at some statistics about Facebook to see how you should be making […]
Read More… from 6 Important Facebook Marketing Stats to Guide Your Social Media Strategy
Fill out your bracket, set your phone to “do not disturb,” and settle in on the couch with some good snacks! It’s time for March Madness, and a quick conversation about how success in marketing mirrors success in the tournament. But first, let’s jump in for some fun facts about March Madness. Did you know… […]
Read More… from Your Marketing Strategy Might Be More Like March Madness Than You Think
Marketing Accessibility: A Message Everyone Can Experience Everyone deserves a chance to engage with your brand, and accessibility ensures that no one is left out. Inclusive marketing allows your content to connect with more people, build trust and strengthen your reputation. At SJC Marketing, we believe accessibility isn’t just about following rules; it’s about creating […]
Earned Media: Word of Mouth On Steroids Earned media is the marketing equivalent of word-of-mouth on steroids. Unlike paid ads or owned content, earned media is the coverage and attention your brand gets because people are talking about you, not because you paid for the spotlight. This could be in the form of press mentions, […]
One of the most critical components of a successful football team is every player’s mastery of the playbook—it becomes second nature. The same principle applies to marketing, where a well-crafted marketing strategy serves as the playbook, particularly when it is intentionally developed and consistently executed. Plays and Tactics Each play in a team’s playbook has […]
Read More… from A Marketing Strategy That Reaches the Goal Line
Your competitors are constantly engaging your target audience with content. How can your message stand out amidst the noise? The key is authenticity. Authenticity is being genuine, transparent and letting your brand’s personality shine through. Today’s audience is savvy and selective. Consumers are quick to recognize overly promotional content or AI generated content. They naturally […]
Read More… from Authenticity in Marketing: The Key to Trust and Engagement
Marketing Assessment: Is Your Marketing Hitting the Mark? Is your marketing working, or just making noise? Our Marketing Assessment service dives deep into your current strategies, campaigns and communications to uncover what’s delivering results and where opportunities exist. We help you understand not just what you’re doing, but how effectively it’s reaching your target audience […]
Marketing Execution Plans: Turning Strategy Into Action A strong marketing strategy is only as good as the plan that brings it to life. That’s where the experts at SJC take over, transforming strategic insights into a clear, actionable execution plan. Think of it as moving from the X’s and O’s on the chalkboard to the […]
Marketing Consulting: We’ll Steer You In The Right Direction Marketing is complex, ever-evolving and often requires specialized knowledge and experience to navigate successfully. Not every business has the time, resources or expertise to master every aspect of marketing, and that’s perfectly okay. At SJC Marketing, we understand these challenges, which is why our professional marketing […]
It’s the holiday everyone can agree on: The Big Game. Even if you’re not into the game, you’re there for the snacks, the halftime show, the excuse to have a party on a school night. This is not just a sports event; it’s a quintessential American event where some of the best American strengths are […]