Marketing Musings
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When your Girl Scouts troop wants a uniform look, but without the uniform; when your daughter wants a memorable birthday party with nine of her closest friends; when you want a shirt to cheer on your kids’ team, but you want something a little more special, it’s time to visit Shirtabulous. Melanie Houser and Jaime […]
You know a guy. He’s somehow related to a business partner, and you’ve heard he builds websites on the side. You’ve noticed that your business partner’s site looks pretty good, and your startup budget is tight. You think, why not? We’ll tell you several reasons why not, and they all have to do with pitfalls […]
Read More… from Don’t Fall Victim to Poor B2B Website Design
You’re sitting down to play a game of Battleship with your precocious nine-year-old niece. You know it’s going to be brutal on her if you win (and besides, your ego can’t really take it if you lose while actually trying), so you shove all of your boats in one corner and then refuse to see […]
Read More… from How to Not Succeed With Your Marketing Strategy
Since the inception of SJC Marketing in 2005, strategy has been the cornerstone of our values. We firmly believe that deploying a strategy and measuring results is the key to getting the best return on investment (ROI) from your marketing efforts. As we approach the year 2020 (yeah, it doesn’t feel real to us either…), […]
Read More… from Savor Your Monday Morning Coffee and Let’s Talk About 2020
It’s a great time to be a realtor. Interest rates remain low, and while the summer rush has passed, homes are still selling for good prices. As in any business, real estate is about gaining a competitive edge, and many realtors are finding that real estate drone photography provides that edge. Drones are fun to […]
Read More… from 4 Reasons to Invest in Real Estate Drone Photography
Imagine you walk into work tomorrow morning and your boss announces that you’re required to bail out on all your marketing activities. Instead, you’ll put on a blindfold, throw a few darts and see where they land on a target filled with trendy ideas for promoting your brand. Would there really be any difference from […]
Read More… from A Marketing Strategy That Hits the Bullseye, Every Time
Your head is about to get itchy. Really itchy. That’s because you’re about to discuss something over Monday Morning Coffee that nobody … I mean, NOBODY, wants to talk about. It’s head lice. The fear of moms everywhere, this little parasite can turn a house upside-down like nothing else, except maybe a mouse infestation … […]
Read More… from Monday Morning Coffee: Your Itch May Be More Than a Need for Caffeine
If you’ve been glued to Stranger Things, it may be for reasons other than just a compelling, creepy story. You can’t stop wondering how anyone could make Winona Ryder look so unkempt and unhinged. Or maybe you’re fascinated with remembering how satisfying it used to feel to slam down a wall-mounted phone. What if the […]
Read More… from Stranger Things: They’re Not so Strange for a Marketing Strategy
You may have never thought of yourself as a designer brand. After all, you might be selling something like legal services or maybe you specialize in commercial painting. Don’t make the mistake of thinking that design specialists exist only for jeans and handbags. Design is a critical part of every brand. And, you may as […]
What says fall more than bluegrass music, warm cobbler and lively conversation at a historic landmark? Not much, really. Soon the Ag Expo Center board and leadership – a nonprofit initiative to build a state-of-the-art arena, concert venue and classroom space on a multi-acre site near St. Joseph, Mo. – will bring all these elements […]
Read More… from Monday Morning Coffee With the Ag Expo Center Harvest Celebration