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Marketing Musings

Don’t get left behind in 2019 – connect with your target market with evolving technology.
3 Digital Marketing Trends to Watch in 2019

Reach Target Market With Evolving Technology Are you having a tough time keeping up with technology? Count yourself among the many who enjoy the evolution of technology, yet feel they’re continually being outpaced. For digital marketing, staying on pace with new developments is key to a successful marketing strategy. Rather than feeling bogged down, take […]

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Monday Morning Coffee
Monday Morning Coffee With Shatto Milk Company

Most of us don’t remember milk being delivered to our front door in glass bottles fresh off the farm, but a new generation is getting an opportunity to experience fresh local milk in a glass bottle at the nearest grocery store. Shatto Milk, located in Osborn, Missouri, started bottling and delivering milk to area stores […]

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A mobile-focused marketing strategy and buyer personas can help you nail your B2C content.
B2C Is Your Word of the Week

You’re surrounded with business-to-consumer (B2C) marketing, with brands all around you fighting for your attention on social media, as you browse websites and even as product placements in your favorite movies. If you’re tasked with increasing growth through B2C marketing, you know how hard it is to break through the noise and get noticed by […]

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Keeping it local is among the top geofencing marketing trends companies are utilizing today.
Are You Capitalizing on Geofencing to Reach a Broader Audience?

This Marketing Trend is Here to Stay in 2019 Global Market insights have projected that the geofencing market will reach $1.7 billion within the next five years. Marketing trends might come and go, but this one looks to be digging in its heels. How can you capitalize on it? First off, let’s establish what geofencing […]

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Brand engagement is heightened with quality video content, but be ready to grab on to new methods.
Grab Users’ Attention With Quality Video Marketing

Improve Brand Engagement With These Three Marketing Tips It’s difficult to grasp, but Americans spend 11 hours per day watching, listening to and interacting with media. Obviously, there is plenty of content out there ready for consumption, so how can you compete with all of it? Focusing on a more strategic video marketing strategy is […]

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Make Facebook ads work for you instead of against your budget.
A Fresh Approach to Facebook Marketing

Target Your Approach to Facebook Ads Rather than blindly buying up Facebook ads in an effort to land new customers, taking a more targeted approach in your Facebook marketing efforts will yield stronger results. If you can accomplish the following three tactics, you’re going to be on the path to meeting your lead generation goals. […]

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Monday Morning Coffee
Monday Morning Coffee and Social Media Marketing 101

If you’re still waiting to see if this social media thing is going to stick, it’s definitely time to admit it: whether you consider it a great way to connect or a scourge on society, social media is here to stay. Learning how to market your business on social media is worth the investment because […]

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Your B2B strategy should include content that moves your targets to the next step in the buy cycle.
Let’s Hear It for Our Word of the Week: B2B

Your content marketing strategy for a business-to-business (B2B) company will look quite a bit different than a business-to-customer (B2C) marketing plan. From the tone of your content to your distribution plan, you’ll create a B2B strategy that demonstrates the depth of your industry knowledge and solves real problems in the workplace. To create a solid […]

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A marketing strategy based around powerful tools and new technologies can create opportunities.
Social Media Trends for 2019

Changing up Your Marketing Strategy in the New Year If you haven’t made a plan for your approach to social media trends in 2019, now is the time. Your marketing strategy will better help you meet your business goals when you take a look at what’s trending on social platforms and what’s working and what’s […]

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Every good marketing strategy sets benchmarks and allows for flexibility.
Define Your Target Market and See Higher Conversion Rates

Build Your Marketing Strategy Around Your Specific Audience When you define your target market, you’re fine-tuning a process that will help you reach your performance goals. It’s a marketing strategy that is proven to work, but how do you get started? Get Specific To truly get ahead, you need a specific plan. For example, let’s […]

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