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Monday Morning Coffee
Monday Morning Coffee With the UCP Chili Challenge

Some like it hot. Others like it with white beans, or no beans, or maybe pork. We’re talking chili, of course. Lots and lots of it — all in the name of a great cause. Now in its 33rd year, the UCP of Northwest Missouri Annual Heart of America Chili Challenge is set for March […]

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Use these mobile optimization steps to ensure you’re serving your audience and ranking well on search engines.
Mobile Optimization Is Your Word of the Week

When is the last time you wanted to check something, and with your phone in your back pocket, you thought, “Oh, I’ll wait until I can sit down at my computer.” No way. You’re pulling out that smartphone and looking up that product while it’s on your mind and you’re standing in line at Chipotle […]

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Measuring analytics on Instagram can reveal a path to success in future campaigns.
Is It Time to Take a Fresh Look at Your Instagram Marketing?

Closely Monitoring Your Likes and Comments Reveals Truths Are you using your Instagram to its full potential? Instagram marketing is about more than just giving your brand a platform — it’s about using analytics to better connect with your target audience. Improved Traffic Who doesn’t want to drive more traffic toward their website? If you […]

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Including video in your social media marketing strategy will boost engagement.
Trends for Social Media Marketing in 2019

Gaining an Edge With Your Social Media Strategy The new year has arrived, and it’s a perfect time to rethink your social media marketing approach. It’s important to focus on optimizing your social media strategy and get 2019 started on the right foot. The optimization process should involve examining your profiles so your bio is […]

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Don’t get left behind in 2019 – connect with your target market with evolving technology.
3 Digital Marketing Trends to Watch in 2019

Reach Target Market With Evolving Technology Are you having a tough time keeping up with technology? Count yourself among the many who enjoy the evolution of technology, yet feel they’re continually being outpaced. For digital marketing, staying on pace with new developments is key to a successful marketing strategy. Rather than feeling bogged down, take […]

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Monday Morning Coffee
Monday Morning Coffee With Shatto Milk Company

Most of us don’t remember milk being delivered to our front door in glass bottles fresh off the farm, but a new generation is getting an opportunity to experience fresh local milk in a glass bottle at the nearest grocery store. Shatto Milk, located in Osborn, Missouri, started bottling and delivering milk to area stores […]

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A mobile-focused marketing strategy and buyer personas can help you nail your B2C content.
B2C Is Your Word of the Week

You’re surrounded with business-to-consumer (B2C) marketing, with brands all around you fighting for your attention on social media, as you browse websites and even as product placements in your favorite movies. If you’re tasked with increasing growth through B2C marketing, you know how hard it is to break through the noise and get noticed by […]

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Keeping it local is among the top geofencing marketing trends companies are utilizing today.
Are You Capitalizing on Geofencing to Reach a Broader Audience?

This Marketing Trend is Here to Stay in 2019 Global Market insights have projected that the geofencing market will reach $1.7 billion within the next five years. Marketing trends might come and go, but this one looks to be digging in its heels. How can you capitalize on it? First off, let’s establish what geofencing […]

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Brand engagement is heightened with quality video content, but be ready to grab on to new methods.
Grab Users’ Attention With Quality Video Marketing

Improve Brand Engagement With These Three Marketing Tips It’s difficult to grasp, but Americans spend 11 hours per day watching, listening to and interacting with media. Obviously, there is plenty of content out there ready for consumption, so how can you compete with all of it? Focusing on a more strategic video marketing strategy is […]

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Make Facebook ads work for you instead of against your budget.
A Fresh Approach to Facebook Marketing

Target Your Approach to Facebook Ads Rather than blindly buying up Facebook ads in an effort to land new customers, taking a more targeted approach in your Facebook marketing efforts will yield stronger results. If you can accomplish the following three tactics, you’re going to be on the path to meeting your lead generation goals. […]

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