Marketing Musings
What We Write
Connecting with your audience on social media isn’t exactly easy these days. It’s not just your organization trying to reach them, they’re also wading through social media marketing efforts of many, many others. Becoming a beacon in the fog is the goal of most marketers these days, and by following a few guidelines, you can […]
Read More… from Improving Engagement in Your Social Media Marketing
Despite its old age, email marketing remains one of the best ways to engage your audiences. When it’s paired with social media platforms like Instagram, it’s an even better tool for lead generation. For many companies, taking the leap to transition Instagram followers to email subscribers can seem formidable. How can you get casual followers […]
Read More… from 4 Ways to Transform Your Instagram Lead Generation to Email Subscriptions
In this heat, one thing we can all agree on is the need for a cool solution to our Monday morning routine. That’s why we’re serving up this edition of Monday Morning Coffee à la Mode — we’d like to introduce you to Oklahoma City’s Roxy’s Ice Cream Social. Roxy’s offers Philadelphia-style ice cream — […]
Social media marketing provides an opportunity to connect with your target audience, but it’s important to have an understanding of the platforms. Even more importantly, you need an understanding of where your target audience likes to spend their time. Your content can only be viewed by those most likely to convert if it’s appearing on […]
Read More… from Generational Differences Informing Social Media Marketing
Facebook ads sometimes can appear to be a “set it and forget it” type of tool, but there may be more to success than you’re realizing. While Facebook ads can be deceivingly simple, there are five common mistakes you can avoid to maximize their effectiveness: Mistake #1: Becoming a Broken Record Don’t run your Facebook […]
Read More… from 5 Common Mistakes You Might Be Making With Facebook Ads
Gyms in most areas were closed for months and quarantine had many of us heading to the refrigerator more than normal. Now maybe you want to get back on track, but don’t know where to start. Want someone to help you make good food decisions? Sam Marek, nutritionist and fitness coach, at BFIT CrossFit is […]
Read More… from Let’s Talk Nutrition While We Sip Our Monday Morning Coffee
You’ve decided it’s time to invest in your B2B web design with a new look and feel to match the direction of your company. For many business owners, determining what to include on a web page can be a maze of decisions and prioritizing, and to alleviate the pressure, it’s easy to just throw everything […]
If your digital strategy isn’t providing the return on investment you had anticipated, or if you’re wondering whether it’s worth it to keep writing a blog every week, it’s a good indication that you need to spend some time on your mix between paid and organic marketing. While both are intended to drive growth for […]
Read More… from Get the Right Mix of Organic and Paid Marketing in Your Digital Strategy
Tucked away in a large clearing and surrounded by forest is St. Joseph’s new bike trail, complete with dirt-worn hills, obstacles and some jumps for riders of all levels. The best part is it represents the effort of several enthusiastic volunteers. The second-best part? The trail is drawing in new riders to the sport and […]
Read More… from Monday Morning Coffee With Ride It Like You Stole It Bike Park
The masses have spoken; video is what they want. According to a Cisco annual Internet report, 82% of consumer Internet traffic will be comprised of video in 2021. That should motivate you to make video marketing a part of your strategy for content distribution if you haven’t already. The beauty of video is its versatility. […]
Read More… from Video Marketing Tips for Engaging With Your Audience