Marketing Musings
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When Father’s Day rolls around, traditions can almost move forward on autopilot. Barbecue out back, beer on ice and a game on the television. Long ago resigned to the impossible, you gave up giving your dad a creative gift. It’s a polo shirt every year, only varying in color and brand. This year, why not […]
Compared to running a direct mail campaign or launching an enewsletter, a Facebook ads campaign can seem too good to be true. You just load an image, come up with some punchy copy and select your audience. It’s so easy, right? Well…not so fast. Facebook marketing has some great features that make it user-friendly, but […]
Read More… from 3 Reasons Why You Might Not Be Seeing a Good ROI on Your Facebook Ads Campaign
Your headshot for your business is not about vanity – it’s about putting an image to an idea so your target audience gets a better grasp on who you are as a brand. Business professional headshots say 1,000 words about your company. Everyone has a camera in their pocket these days, but that doesn’t make […]
Read More… from The Importance of Business Professional Headshots For Your Brand’s Image
Imagine you’re going on a first date. You wear your go-to outfit that makes you look amazing, but sends a clear message that you’re not trying too hard. You’ve got breath mints in your pocket and a mental list of topics in case conversation is a little rough. You walk into the restaurant, spot your […]
Read More… from A Little Monday Morning Coffee Discussion About First Dates
What are your primary goals in your social media marketing outreach, and are you hitting those goals? If your return on investment (money, time and energy) isn’t what you’d hoped for, have you identified your biggest challenges? Most companies are focused on increasing awareness of their brand, and that’s something almost 70% responded in a […]
Read More… from Make an Impact With Your Social Media Marketing
Your marketing strategy is built around a solid understanding of your brand and the story you want to tell. It’s consistent, it’s full of your personality and it’s incredibly effective. Until it’s not. Whether it’s a devastating flood that makes a lighthearted message ring out like you don’t care in your local area, or a […]
Read More… from Keeping Your Marketing Strategy Fluid in Changing Times
Normal. What does that word even mean? As cities, businesses and families across the country take their first measured steps toward “normal,” we at SJC Marketing have had cause to ponder the phrase itself. And we wholeheartedly decided maybe we weren’t all that normal to begin with. And maybe we don’t care to go back […]
Read More… from Monday Morning Coffee Question: Who Wants to be Normal, Anyway?
Now that there are places beginning to emerge from shelter-at-home orders, while still practicing social distancing and caution, you may wonder where your brand messaging fits. Should you even be investing in marketing when the economy is in such a hobbled state? The answer is yes. While some brands are following their gut reaction to […]
Read More… from Now What? Addressing Your Marketing Strategy Moving Forward
Consistency is important for your marketing message, but if part of your strategy is reaching your audience through email marketing, how do you decide how often to send emails? Your target audience is probably being bombarded with emails, which means they can easily delete emails that might actually be of value to them. This scenario […]
Read More… from How Do You Decide Email Marketing Frequency For Your Brand?
Remember that old nursery rhyme, Pease Porridge Hot? “Some like it hot, some like it cold.” It strikes a thought about coffee this Monday morning, does it not? Minus the part about liking it nine days old, of course… Yes, we’ll get to the point now. It’s not uncommon to see someone from Team SJC […]
Read More… from Our Favorite Places For Our Monday Morning Coffee