Marketing Musings
What We Write
Since the inception of SJC Marketing in 2005, strategy has been a cornerstone of our company values. We firmly believe that deploying an effective strategy and measuring results is key to receiving the best ROI from your marketing efforts. As we approach the year 2022, we start to look back on what we’ve learned […]
Your business can rely on a variety of tools to gain traction with your target audience, and among those tools, one key is content marketing. By creating content that is valuable to the consumer because it is relevant and addresses their pain points, you can boost the number of eyes on your brand and engage […]
Facebook, YouTube and Instagram might rank among the top in daily user activity, but don’t rule Pinterest out as a part of your social media marketing. With an estimated 450 million monthly active users, your strategy could have an audience with Pinterest users. The raw data shows that a wide span of generations use Pinterest, […]
Read More… from Should Pinterest Be a Part of Your Social Media Marketing Strategy?
Most locals know that St. Joseph takes care of its own. If asked to describe the feeling among business owners and community members, words like “committed” and “like family” would come up for sure. You can see this demonstrated in every corner of the city, but it shines even brighter among some individuals and their […]
Read More… from Monday Morning Coffee With Jen and Jay Martin
For several years, video has been gaining traction in small business marketing strategies, but if you’re like 40% of small businesses, you still haven’t tried it. You may have great reasons: your voice takes on a robot quality when you’re in front of the camera or you turn into Evan Baxter from Bruce Almighty. Maybe […]
Read More… from Let’s Talk About Why Videos Are Great for Small Business Marketing
When you carry out your marketing campaigns, you often get deep into company values, brand messaging and achieving just exactly the right look and feel for your brand. And that’s important. Sometimes, though, you will find the perfect opportunity to have some fun with your campaign. That’s what Native, a personal care brand, did in […]
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A great company can be determined by great leadership, efficient staff, innovation for the future and community involvement. But a unique few can also be described as a family atmosphere. In a company that treats each other like family, your ideas are just as important and valuable as the leader of the company, or the […]
Read More… from Monday Morning Coffee With Perka Hybrid Buildings
Many small businesses don’t have the budget to hire an in-house marketing team. But does that mean you should give up on marketing altogether? Of course not. Maybe you’ve been thinking about outsourcing to a marketing agency, but how do you know when it’s time? Here are five unmistakable signs that you need outside help: […]
Read More… from 5 Telltale Signs You Need to Hire a Marketing Agency
The last time you updated your web design, it was probably on a list of priorities or objectives for the year. You set a budget, completed the project and checked off that to-do item with a flourish. But things have changed. In the time since you’ve done an update, web design has become inextricable from […]
St. Joseph is lucky to have a large variety of organizations and charities serving our community. What makes these organizations and charities continue to grow and be successful are the volunteers who are there to lend a hand, host an event or simply be a voice to promote the charity. When we began to think […]
Read More… from Monday Morning Coffee With American Family Insurance Agent Don Tolly