Marketing Musings
What We Write
Marketing is a lot like gardening. That may sound kind of crazy, but stick with us for a bit. Marketing doesn’t just happen overnight. You don’t create a Facebook page on a Tuesday night and wake up Wednesday morning with 1,000 page likes. Just like you don’t plant a seed and wake up the next […]
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It’s no secret: content marketing can be challenging. It takes a lot of time to build up a following, create a library of content and master the art of engagement on different platforms. And yet, there are so many reasons why you should keep it at the center of your strategy: It Builds a Following […]
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If you’ve been slow to include TikTok in your social media strategy, it’s probably because you assumed it was just a place for sharing new dance trends. But TikTok is growing in its influence, outpacing some of the more established platforms. It’s important to note that the algorithms that drive the feed in TikTok are […]
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If you haven’t stopped by Longboards yet, get ready to say “Aloha” to some of the most delicious food you’ve ever had. Longboards Wraps and Bowls started over 15 years ago with locations in Gladstone and Liberty, Missouri but has now expanded to Lee’s Summit and St. Joseph, as well as Mission, Kansas They also […]
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It’s time for a new website, and whether you’re a startup or an existing business with a dated site, there are plenty of platforms that will tell you that a DIY site is easy… so easy that in just a few simple steps, you can be up and running with your new site. But here’s […]
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It’s that time of year when a suspicious liquid leaking out of your kid’s old lunchbox has you pitching it in the trash and placing an online order. Or when your kids’ pants from last year are suddenly hitting mid-calf. Sometimes things just need replacing or updating. And sometimes your marketing plan needs the same […]
Nothing is more synonymous with St. Joseph, Missouri than the Pony Express. For its short 18 months that it was in operation, it’s incredible that the service it provided is still being talked about today. Closing the gap between the Gold Rush and the expansion of both railroad and telegraph lines, the Pony Express was […]
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There’s a whopping amount of data available to you about what your customers do and why they do it. You can know what they tend to click before they finally decide to make a purchase. You can learn which subject line led to the most click-throughs on your email campaign. No behavior is too minor […]
Nearly two billion active users are online each day, and many of them visit Facebook multiple times during that day. Unfortunately, your chances of reaching consumers organically through a Facebook post are slim, which is why you need to find ways to promote your content. Facebook ads is an excellent tool to help you get […]
There’s a new place in St. Joseph where you can go to enjoy a refreshing frozen cocktail to cool you down when the heat is rising. Max Joe’s Daiquiri Lounge, located at 2013 S. Belt Hwy Ste. 100, recently opened, offering a variety of flavor options daily. The mother-daughter entrepreneurs LaQuella Wilkinson and Daresha Nicole […]
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