Marketing Musings
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Courting a customer isn’t so different than trying to attract a new love. You want to present your best self, while still being authentic. You want to make sure you’re attracting the right person, and not just anyone who’s bored and has a free minute. Your marketing strategy needs a bit of depth, so that […]
Read More… from Add a Little Sugar: How to Create a Marketing Strategy You’ll Love
Valentine’s Day is celebrated all around the world, but not everyone looks forward to the day. If you aren’t going to get chocolate or if you feel like you have to spend an outrageous amount of money on flowers, you might not want to celebrate. So what do you do? What about taking some time […]
Read More… from A Monday Morning Coffee Chat About Galentine’s Day
If you’re the kind of person that gets sort of jazzed to pull out the vacuum attachments, if you get a little thrill as the W-2’s start appearing in your mailbox in January, if you can’t resist a little dance when it’s time to untangle Christmas lights or clean out your gutters, just wait until […]
Email marketing remains an effective tool for connecting with your target audience, despite its distinct role as the digital marketing dinosaur. Now in its 40s, email still manages to outpace its younger, more social counterparts like Facebook and LinkedIn in many situations. Maybe it’s the fact that an email’s promotional info is almost always more […]
Every January you start thinking about making changes. A lot of these have to do with starting the household projects you have neglected or purging items that are cluttering up your life. Out with the old and in with the new. You also might have your sights on helping more in your community and donating […]
Read More… from Monday Morning Coffee With Pivotal Point Thrift Shoppe
Six-second clips are the new trend in video marketing, as platforms like Tik Tok, SnapChat and Instagram Stories all push the short format video. That six seconds of video may be short, but it also can be powerful. It’s six-seconds of persuasion, brand awareness or moving your lead to the next step, a tall order […]
Read More… from Six Seconds: How to Utilize The New Trend in Video Marketing
Video marketing has become a central topic as people using social media platforms are devouring videos of all kinds. Videos can turn your landing page into a conversion machine. If your videos aren’t drumming up much interest, it may be time to address your approach to storytelling. Video marketing experts agree that when you focus […]
You might spend months coming up with the perfect strategy, but sometimes you simply have to recognize a great opportunity. Home Depot spotted a chance to connect with customers through an unlikely friend: Woody, from Toy Story fame. It all began when a customer left a Woody toy behind at the Plaistow, New Hampshire Home […]
It’s no secret that over the past several months, COVID-19 abruptly changed how you connect with your target audience. It didn’t matter what segment of the market you were trying to reach; as of March they were no longer doing whatever it was they had been doing just two weeks before. As a result, companies […]
Read More… from Understanding Search Trends in Your Target Audience
It’s almost second nature to add empathy to your B2C marketing. You know you need to engage emotionally, and thinking about the needs and pain points of your audience is an obvious way to do it. But when it comes to B2B marketing, it’s as if marketers forget that a person buying on behalf of […]