Marketing Musings
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Of all the metrics you pour over, social media engagement has to rank among the top in terms of importance, because engagement leads to sales. If you have your engagement strategy down, it means you’re developing a relationship and establishing a loyal audience. Improving social media engagement levels relies heavily on your content, but you […]
Read More… from Social Media Engagement Tactics That Trigger Your Audience to React
More than 600 million professionals have a LinkedIn profile and a large percentage of them use the platform to make business decisions. You can use LinkedIn marketing strategies to find more quality leads, and by using ads, you can sway them your way as they make those decisions. What Ad Types Are Best for Me? […]
Read More… from How You Can Start Improving Engagement Today With LinkedIn Marketing
It’s easy to get caught up in the social media marketing world and forget what it’s really all about. A recent survey by Sprout Social shows that many of us are on track with smart marketing and a few others are still being dazzled by likes. (If you don’t already receive our newsletter, sign up […]
Read More… from Rethinking Your Social Media Marketing Strategy
Knowing exactly who you should target in an ad campaign is vital to getting a good return on your investment. The same is true of Facebook ads. You can target those who have an interest in products like the one you’re promoting. You can target people visiting your website or you can target people who […]
Read More… from 3 Strategies for Increased Engagement With Facebook Ads
If you’re using social media marketing to your advantage, you will know where to put the content that’s tailored to meet a specific audience. For example, did you know that Facebook is where most of your audience age 40 to 54 will go to follow brands? Instagram, however, is attracting a much younger audience – […]
Your posts are witty, you share interesting blogs and you regularly log in to your social media accounts, ready to answer comments. Even with all this attention are you finding your social media marketing strategy is falling short of your expectations? Gray Manufacturing faced some social media challenges that might sound familiar to you, read […]
Read More… from 5 Reasons Your Social Media Marketing Strategy Is Not Hitting the Mark
Make that an iced coffee, please. That’s right, summertime is here. Your grocery cart is loaded with popsicles, everything smells of sunblock and sand is turning up in the weirdest places. Yes, your schedule might be filled with fun evenings by the grill and lazy weekends at the lake, but business is still happening. That […]
Read More… from Monday Morning Coffee: Sand and Sweat Edition
We’re all trying to get more traffic to our social media pages, because the more that comes your way, the more powerful your brand becomes and the more consumers become engaged with your organization. Here are four tips to give your social media marketing a boost: All Roads Lead to Your Social It’s a strategy […]
Read More… from 4 Social Media Marketing Tips to Improve Your Traffic
When it comes to managing your brand on social media, it’s a lot of fun until someone calls out your brand with a complaint. In what has become a global audience, you might be faced with a sneer or a knock on your brand that feels a bit unfair. While you should always address a […]
Read More… from Monday Morning Coffee and a Little Fun on April Fools’ Day
A More Tactful Approach to Social Media Branding If your social media outreach resembles spam, you’ve likely jumped on the automation bandwagon and failed to read the etiquette guidelines along the way. Social media trends have included automation for some time now, but it takes tact and a measured approach to use it correctly. Automation […]
Read More… from Automation Makes the List for Top Social Media Trends for 2019