Marketing Musings

Are you surprised to hear that social media is a solid channel for B2B marketing? Find out why and how you should use social media for growing your brand.
Social Media: The Surprisingly Simple Answer for B2B Marketing

Social media makes perfect sense for B2C marketing, because it’s consumers who are spending their time there, connecting with friends and whiling away the hours between work and sleep. Well, it shouldn’t come as a surprise to you that many of those consumers are also members of your target market, the very people that your […]

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Does your social media marketing need a little extra personality? Try emojis for emphasis.
How to Use Emojis in Social Media Marketing

You love a good text peppered with emojis, and there are certain ones that you almost can’t communicate without (eye-rolling emoji, anyone?). If your social media marketing could use a little more personality, inserting a few emojis can give your messaging some emphasis. Just be careful. Those little yellow faces have the power to make […]

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Capturing More Clicks on LinkedIn for Businesses More than any other platform,
Capturing More Clicks on LinkedIn for Businesses

More than any other platform, LinkedIn for businesses is the ideal setting for sharing your expertise in your industry. But while people are primarily there for professional reasons, that doesn’t mean leads are going to drop in your lap. You need a strategy that encourages clicks and engagement so that your posts are prioritized by […]

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Your social media marketing is chasing some serious goals, but don’t forget to cultivate likes.
Do Likes Fuel Your Social Media Marketing?

Your social media marketing goals are downright lofty compared to when you started. Rather than simply asking everyone you know to like your page, you’re chasing after some serious objectives. You want improved engagement, more website traffic and relevant content to encourage sharing. Does that mean that Facebook likes are left to the newbies, the […]

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Find out how you can use Instagram Stories for B2B marketing.
Tell Your B2B Instagram Stories

Instagram Stories are great for brands who live in the visual. The photographers, the fashion designers and the tourism industry. It’s the perfect tool for B2C marketing, where consumers are looking to be dazzled by textures, colors and luxury. What about you, the typical B2B marketer? Are your days destined to be languished in the […]

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What not to do in your marketing strategy? Failing to identify your target market.
How to Not Succeed With Your Marketing Strategy

You’re sitting down to play a game of Battleship with your precocious nine-year-old niece. You know it’s going to be brutal on her if you win (and besides, your ego can’t really take it if you lose while actually trying), so you shove all of your boats in one corner and then refuse to see […]

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Keeping a watchful eye on how ads perform can inform the way you budget for Facebook ads.
3 Approaches for More Successful Facebook Ads

Have your Facebook advertising campaigns plateaued? It is time to take a different approach. Facebook ads generate billions of dollars for the social media platform, but if you want to see a better return on your investment, you need to take a closer look at what’s working, how much you’re spending and how you target […]

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You’ll still see the likes your Instagram marketing is creating, but you won’t see those of others.
How Hidden Likes Might Change Up Your Instagram Marketing Campaign

Oh, say it ain’t so! Instagram has begun experimenting with hiding likes on other’s posts, and the Instagram marketing strategies everywhere are being evaluated. What about you: is there reason to freak out if you can’t see others’ likes? It’s not such bad news. You can still see your own likes, and the overall purpose […]

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Social media marketing professionals rely on consistent meme content for better engagement.
Why Use Memes in Your Social Media Marketing?

In Richard Dawkins’ 1976 book, The Selfish Gene, he coined a term for how cultural information spreads – “meme.” And while memes today have taken on a new form, it has become a tool for delivering a message. For social media marketing professionals, memes are a go-to mechanism for conveying information in a concise, quick […]

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Monday Morning Coffee
Enjoy Your Monday Morning Coffee and Let’s Talk About How Great You Are

Are you one of those people that freezes up when people give you a compliment? Maybe you find it necessary to share how little you paid for the skirt someone just admired. Instead of simply saying, “thank you,” you might start mumbling about your leave-in conditioner when someone says your hair looks nice. It’s so […]

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