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If you’re the kind of person that gets sort of jazzed to pull out the vacuum attachments, if you get a little thrill as the W-2’s start appearing in your mailbox in January, if you can’t resist a little dance when it’s time to untangle Christmas lights or clean out your gutters, just wait until […]
Email marketing remains an effective tool for connecting with your target audience, despite its distinct role as the digital marketing dinosaur. Now in its 40s, email still manages to outpace its younger, more social counterparts like Facebook and LinkedIn in many situations. Maybe it’s the fact that an email’s promotional info is almost always more […]
Six-second clips are the new trend in video marketing, as platforms like Tik Tok, SnapChat and Instagram Stories all push the short format video. That six seconds of video may be short, but it also can be powerful. It’s six-seconds of persuasion, brand awareness or moving your lead to the next step, a tall order […]
Read More… from Six Seconds: How to Utilize The New Trend in Video Marketing
Video marketing has become a central topic as people using social media platforms are devouring videos of all kinds. Videos can turn your landing page into a conversion machine. If your videos aren’t drumming up much interest, it may be time to address your approach to storytelling. Video marketing experts agree that when you focus […]
You might spend months coming up with the perfect strategy, but sometimes you simply have to recognize a great opportunity. Home Depot spotted a chance to connect with customers through an unlikely friend: Woody, from Toy Story fame. It all began when a customer left a Woody toy behind at the Plaistow, New Hampshire Home […]
It’s no secret that over the past several months, COVID-19 abruptly changed how you connect with your target audience. It didn’t matter what segment of the market you were trying to reach; as of March they were no longer doing whatever it was they had been doing just two weeks before. As a result, companies […]
Read More… from Understanding Search Trends in Your Target Audience
It’s almost second nature to add empathy to your B2C marketing. You know you need to engage emotionally, and thinking about the needs and pain points of your audience is an obvious way to do it. But when it comes to B2B marketing, it’s as if marketers forget that a person buying on behalf of […]
As the Chiefs gear up for what fans are hoping will be back-to-back runs to the Super Bowl, it’s pretty hard not to applaud how much winning this team has been doing dating back to last season. Especially after many, many, many, (yes, the extra many was necessary) years of disappointing conclusions to the season. […]
Read More… from Enjoy Your Monday Morning Coffee and Let’s Talk About Those Chiefs
Instagram Stories has been gaining traction in social media for a while. Through this tool, brands have a unique opportunity to tell their stories and have a lot of room for creativity and expression, while adding a layer of authenticity not possible on other platforms. Take a look at four reasons to boost your activity […]
Read More… from Four Reasons to Spend More Time on Instagram Stories
Small businesses in St. Joseph are more than meets the eye. They are a dream thought up by their creator, they help the city thrive and some of them bring character to a revitalized downtown area that is coming alive more each day. They each have their own niche and now a new shop specific […]
Read More… from Monday Morning Coffee With the Unique Unicorn