Marketing Musings
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Consumers are visually driven. For example, it’s been proven over and over in how they react to visuals in social media posts – they’re far more likely to like and/or share content that is accompanied by photographs and videos. That is one of the reasons it is important to have quality photos of your employees […]
With every business expense, you’re trying to estimate the associated return on investment (ROI), and some are easier to calculate than others. You know that success for your marketing is rooted in content marketing, right? (Read all about it when you download our white paper). But do you struggle in measuring your ROI for content […]
On Saturday, August 24, hundreds of people in the St. Joseph, Mo., community will take a seat – in the name of helping children move forward from homelessness, unsafe family situations and other challenges they may face. In reality, the annual “Take a Seat” fundraiser for the Noyes Home is more about standing up than […]
You know the difference between the marketers that stuff your inbox with emails just to send emails and those that provide value in their email communications. Constructing an email marketing strategy that nurtures leads and engages your audience comes down to a few simple steps (And after you read this, download our white paper for […]
Read More… from 5 Email Marketing Steps to Help You Engage Your Audience
Before the last summer barbeque is enjoyed, before the back-to-school ads are done, it’s already time to begin thinking about next year’s content marketing. There are emerging trends that are important to take into consideration as you budget and plan for 2020. Content marketing has, for a long time, been foundational for marketing success. We […]
Read More… from Content Marketing Trends Shaping Up for 2020
Do you ever wish you could hop into a time machine and head back to the ’70s and ’80s, maybe just for a night? At a fun bar in the Kansas City, Missouri, northland area, you absolutely can. Located in Zona Rosa, Draftcade gives the “kids of the ’70s and ’80s” a chance to relieve […]
Lead generation is one of the greatest challenges businesses face. Turning quality leads into loyal, long-time clients is the goal in many marketing campaigns, and by taking a fresh look at how you use LinkedIn, you can gain ground on this endeavor. According to LinkedIn, 94% of B2B marketers rank its site as a go-to […]
Read More… from Using LinkedIn Features to Promote Lead Generation
Content marketing is about adding value to your customers and prospective customers, but you need a strategy beyond simply churning out information to your audience. While they might be impressed with what you know, it may be expertise that’s wasted because it’s simply not relevant at the moment. A great content marketing strategy delivers value […]
Read More… from Is Your Content Marketing Maximizing the Impact of Touchpoints?
You’ve decided to invest some of your marketing funds in paid social media advertising. How can you be sure that your ads will deliver a positive return on investment (ROI)? The answer is design, and the good news is that you can control many of the elements that determine just how good your ROI is […]
It’s hard to imagine your company rolling out a new logo without consulting with the C-suite. You’d never move forward with a completely new web design without getting buy-in from the board. So, why is it that the interest in brand design sometimes doesn’t go much further? Your brand design requires consistency, from your logo […]