Marketing Musings
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The circus has just pulled into town, and while the big striped tents are going up and the smell of popcorn and cotton candy is beginning to waft through the streets, you might be surprised what you can learn about marketing from the circus. Have you ever thought about how a circus attracts its crowds? […]
Developing a Strong Email Marketing Strategy in 2019 If you’ve been in the marketing game long enough, you know that there was a time when it was common practice to send an email to pretty much everybody you could get an email for. That might be called “spamming” today. Email marketing is still important — […]
Read More… from Are You Seeing Good Results From Your Email Marketing Campaigns?
A Voice-Driven Marketing Strategy Interest in podcasts continues to gain momentum. In fact, more people know about podcasts than can name who our current U.S. vice president is. While that’s somewhat of a sad statistic, it’s good for podcast marketing. Edison Research looked into the growth of interest in podcasts in 2018 and found that […]
Read More… from Podcast Marketing: Attracting a New Audience With Valuable Content
2019 Social Media Trends Social media trends change often, but as they do, you need to approach your Facebook marketing strategy in such a way that you can evolve and go with the flow, yet stay ahead of the curve. Take a look at some statistics about Facebook to see how you should be making […]
Read More… from 6 Important Facebook Marketing Stats to Guide Your Social Media Strategy
How Content Marketing Can Play a Vital Role in Your Lead Generation With every successful campaign, content marketing proves its value in generating sales leads and boosting profit margins. The best efforts help to build trust with a target market and retain customers who have found a degree of loyalty with the brand. Seeing results […]
Read More… from The Value of a Quality Content Marketing Campaign for Your Bottom Line
It’s Time to Add Video to Your Marketing Strategy A component of a marketing strategy that can’t be ignored today is the inclusion of video. Real estate video marketing is a perfect example of an industry that has jumped in with both feet and found the results to be impressive. The reasons are clear: people […]
How to Improve Customer Engagement on One of the Most Popular Social Media Channels If you’ve had some trepidation regarding your approach to organic reach in your Facebook marketing strategy, join the club. We saw the writing on the wall as Zuckerberg himself mentioned in a post in early 2018 that “we built Facebook to […]
Read More… from Can You Still Reach Your Target Audience Effectively With Facebook Marketing?
The pressure to get just the right thing for your special someone. The pressure just to have a special someone, even if it’s only for one day. It’s a holiday that is beloved by a few, hated by many and tolerated by the rest of us. Americans spend an average of $147 on Valentine’s Day, […]
Read More… from Monday Morning Coffee With The Savvy Lady at the Heart of Your $147 Valentine’s Day
Customer Engagement Requires More Personalized Outreach Are you looking for some fresh ideas to give your Instagram marketing strategy a kick in the pants? Take a look at what Instagram Stories can do for you. Stories is a feature that allows users to post videos and photos that are only meant to be around for […]
Read More… from Make ‘Stories’ Your Go-To Tool for Instagram Marketing
Reaching Your Target Market Like Coke and Nike Are you willing to pull a crazy stunt to launch an effective marketing campaign, like maybe sending your product up into space as Elon Musk did? Sure, it’s a bit of a risk when you throw a lot of resources at an off-the-wall idea, but it might […]
Read More… from No Matter What You Thought of The Marketing Campaign, You Were Talking About Nike