Marketing Musings
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You’re an expert at what you do. You might even be referred to as a thought leader in your industry. But do you also happen to be a content marketing expert as well? Knowing the value of effective communication between the brand and its followers and knowing to say the right thing at the right […]
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You have heard that empathy is a big part of B2C marketing because it’s important when marketing directly to people. This might surprise you, but the people running companies are…people. That’s why even in a B2B marketing strategy, empathy is going to play a big role. There are differences in the buying process, of course. […]
Getting the word out about your brand fosters business growth, but small business marketing efforts often produce lackluster results because they fail to develop an intentional strategy. Whether it’s not being consistent or neglecting to develop a strategic marketing plan, there are many reasons why small business marketing falls flat, including the following: Failure to […]
Read More… from Is it Time to Rethink Your Small Business Marketing Strategy?
Today’s digital landscape is busy, crowded and full of varying elements that compete for consumers’ attention. If you want to cut through the noise and make your website stand out, you have to make web design a top priority. Strongly designed websites enhance user engagement, which means that when they land on your site, they […]
Read More… from Web Design That Invites Your Visitors to Stick Around
ChatGPT launched the conversation about artificial intelligence (AI) into high gear when it was unleashed to the public in late 2022, and the conversation lives on with those invested in content marketing. AI has shown value when automating business processes that are burdensome when handled by humans alone. And while saving time is a huge […]
Read More… from Is AI-Generated Content Marketing the Right Fit for Your Business?
Here’s a little brain challenge: try to think of something better than pizza. When it’s baked properly with good ingredients, it’s a delicious blend of tart sauce and savory cheese, crispy-soft crust and loaded with your favorite toppings (pepperoni and banana peppers, please!). But pizza is so much more. It’s an inexpensive way to feed […]
Visual marketing continues to be a great way to engage audiences, but if your company hasn’t tried interactive video, this post is what you need to get started. First, let’s discuss why interactive video is a good element to include in your strategy: In a 2022 Hubspot survey, 28% of the 500 participants surveyed said […]
Read More… from Why You Should Try Interactive Video (And How to Do It!)
Best practices in marketing are always evolving and new technology arrives constantly. Nobody knows this better than a web development expert. Staying up-to-date means keeping tabs on consumer preferences and new technology, but there are a handful of foundations that will always be important, including load speed and ease of navigation. Regularly evaluating your website […]
Read More… from Are You Placing a Priority on Web Development?
Do you ever worry that your content is failing to make a connection with your audience? Companies small and large struggle with this, as content marketing that relates to the target audience can be difficult to nail down. One aspect that can’t be stressed enough is the value of visuals. Video marketing is making waves […]
Read More… from Capture Attention and Create Brand Fans With Video Marketing
Barbie and her boyfriend Ken are officially in their 60s, but in Hollywood’s new movie about the couple, they remain in their youthful prime. Headlines in pop culture channels have featured tidbits about the movie for months, offering marketing strategy tips for your brand. Partnering with Influencers Margot Robbie and Ryan Gosling are Hollywood A-listers, […]
Read More… from Marketing Strategy Lessons Learned From the Barbie Movie