Marketing Musings
What We Write
You’re a small, local business owner. You mostly get customers through word-of-mouth leads, but you’ve wondered if there are other ways you could be growing. The answer is yes, and the method is content marketing. Many small business owners assume that content marketing strategies are reserved for big corporations, but there are good reasons why […]
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It’s no surprise, given the rise of video in so many online platforms, that video marketing is now part of the content strategy for 91% of businesses. The inherent promise of video marketing is that it will help grow revenue, and that’s exactly what it does for businesses with a good video strategy. According to […]
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You’re an expert at what you do. You might even be referred to as a thought leader in your industry. But do you also happen to be a content marketing expert as well? Knowing the value of effective communication between the brand and its followers and knowing to say the right thing at the right […]
Read More… from Is it Time to Outsource Your Content Marketing?
You have heard that empathy is a big part of B2C marketing because it’s important when marketing directly to people. This might surprise you, but the people running companies are…people. That’s why even in a B2B marketing strategy, empathy is going to play a big role. There are differences in the buying process, of course. […]
Getting the word out about your brand fosters business growth, but small business marketing efforts often produce lackluster results because they fail to develop an intentional strategy. Whether it’s not being consistent or neglecting to develop a strategic marketing plan, there are many reasons why small business marketing falls flat, including the following: Failure to […]
Read More… from Is it Time to Rethink Your Small Business Marketing Strategy?
Today’s digital landscape is busy, crowded and full of varying elements that compete for consumers’ attention. If you want to cut through the noise and make your website stand out, you have to make web design a top priority. Strongly designed websites enhance user engagement, which means that when they land on your site, they […]
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ChatGPT launched the conversation about artificial intelligence (AI) into high gear when it was unleashed to the public in late 2022, and the conversation lives on with those invested in content marketing. AI has shown value when automating business processes that are burdensome when handled by humans alone. And while saving time is a huge […]
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Here’s a little brain challenge: try to think of something better than pizza. When it’s baked properly with good ingredients, it’s a delicious blend of tart sauce and savory cheese, crispy-soft crust and loaded with your favorite toppings (pepperoni and banana peppers, please!). But pizza is so much more. It’s an inexpensive way to feed […]
Visual marketing continues to be a great way to engage audiences, but if your company hasn’t tried interactive video, this post is what you need to get started. First, let’s discuss why interactive video is a good element to include in your strategy: In a 2022 Hubspot survey, 28% of the 500 participants surveyed said […]
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Best practices in marketing are always evolving and new technology arrives constantly. Nobody knows this better than a web development expert. Staying up-to-date means keeping tabs on consumer preferences and new technology, but there are a handful of foundations that will always be important, including load speed and ease of navigation. Regularly evaluating your website […]
Read More… from Are You Placing a Priority on Web Development?