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The factors that impact your ranking are all included in your search engine optimization (SEO) strategy, but thanks to Google, SEO is never an item you can check off your list as “done.” Its algorithms change often and you should recognize new technology impacting how consumers interact with your website. Here are four trends affecting […]
The Facts on Visual Search If you’ve been reading all the beginning-of-the-year guesses about which digital marketing trend will be the hottest in 2019, you’ve likely come upon a few articles about visual search, and there is some data to back up these claims. Research from ViSenze, a company powering visual commerce, found that 62% […]
Read More… from Which Digital Marketing Trend is Really Big in 2019?
A More Tactful Approach to Social Media Branding If your social media outreach resembles spam, you’ve likely jumped on the automation bandwagon and failed to read the etiquette guidelines along the way. Social media trends have included automation for some time now, but it takes tact and a measured approach to use it correctly. Automation […]
Read More… from Automation Makes the List for Top Social Media Trends for 2019
Your Website Design Strategy Plays a Key Role in SEO Think about how much time you spend on your mobile phone compared to your desktop or laptop computer. Now, think about how the average consumer is using their mobile device(s). It becomes obvious that your approach to website design must cater to a mobile-friendly focus. […]
Read More… from How Does Your Website Design Affect Your SEO?
The pressure to get just the right thing for your special someone. The pressure just to have a special someone, even if it’s only for one day. It’s a holiday that is beloved by a few, hated by many and tolerated by the rest of us. Americans spend an average of $147 on Valentine’s Day, […]
Read More… from Monday Morning Coffee With The Savvy Lady at the Heart of Your $147 Valentine’s Day
Customer Engagement Requires More Personalized Outreach Are you looking for some fresh ideas to give your Instagram marketing strategy a kick in the pants? Take a look at what Instagram Stories can do for you. Stories is a feature that allows users to post videos and photos that are only meant to be around for […]
Read More… from Make ‘Stories’ Your Go-To Tool for Instagram Marketing
In the early days of the Internet, the bar was set pretty low for website design. As long as you had your address and phone number listed somewhere across the Information Superhighway (remember that?), you were golden. Now it’s not enough to simply have a website with product descriptions and online purchase options, with an […]
Your Call to Action Formula When you’re in marketing, writing a call to action can begin to take on the same feel as recording a voice mail message. You feel like you’re stating the obvious: “This is Steve. (duh) Leave a message and I’ll call you back (don’t lie … you’re going to text back).” […]
Read More… from Lead Generation May Come Down to These Few Words
Reaching Your Target Market Like Coke and Nike Are you willing to pull a crazy stunt to launch an effective marketing campaign, like maybe sending your product up into space as Elon Musk did? Sure, it’s a bit of a risk when you throw a lot of resources at an off-the-wall idea, but it might […]
Read More… from No Matter What You Thought of The Marketing Campaign, You Were Talking About Nike
Some like it hot. Others like it with white beans, or no beans, or maybe pork. We’re talking chili, of course. Lots and lots of it — all in the name of a great cause. Now in its 33rd year, the UCP of Northwest Missouri Annual Heart of America Chili Challenge is set for March […]
Read More… from Monday Morning Coffee With the UCP Chili Challenge