Marketing Musings
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Has your small business marketing approach failed to improve your search engine rankings or drive traffic to your website? Poorly performing strategies can lead to feelings of wasted resources and put you at a disadvantage in regard to your competitors. While there is no secret formula to success, there are best practices you can follow […]
Read More… from Gaining Traction With Your Small Business Marketing
Video made up 82% of all Internet traffic in 2022 and the percentage is expected to be higher as the numbers come in from 2023. Consumers are hungry for information and video is the most efficient way of obtaining it. It’s no wonder that video marketing is part of successful marketing strategies but are you […]
Read More… from Why You Should Be Harnessing the Power of Video Marketing
When you need to cultivate more engagement between your target audience and your brand, content marketing is your answer. Bringing quality content into the mix, whether it’s through your social media channels, blogs on your website or webinars and newsletters will help you foster more impactful relationships. Too many companies lack visibility into what they […]
Is your B2B marketing content lacking creativity? If so, you’re missing out on what is considered to be one of the most important aspects of attracting buyers in 2024. In preparation for the new year, it’s important to check into the trends guiding buyers and we’ve got you covered in this blog all about B2B […]
Video marketing has exploded in response to consumer behavior. Audiences are watching videos on multiple channels for an average of two-plus hours per day and the content created touches on everything from branded stories to how-to videos, case studies with testimonials to thought leadership pieces. Have you taken stock of how aware your potential customers […]
Read More… from Video Marketing Tips for Increasing Audience Engagement
When you first planned your content marketing strategy, you probably put a lot of time and thought into your content pieces. But once you emerged from that pizza- and caffeine-infused haze of intense planning, your content may have gradually evolved until it’s sort of existing on autopilot. It’s a common problem and for good reason: […]
You’re a small, local business owner. You mostly get customers through word-of-mouth leads, but you’ve wondered if there are other ways you could be growing. The answer is yes, and the method is content marketing. Many small business owners assume that content marketing strategies are reserved for big corporations, but there are good reasons why […]
Read More… from Why Your Local Business Needs a Content Marketing Strategy
It’s no surprise, given the rise of video in so many online platforms, that video marketing is now part of the content strategy for 91% of businesses. The inherent promise of video marketing is that it will help grow revenue, and that’s exactly what it does for businesses with a good video strategy. According to […]
Read More… from Engage a Larger Audience With Video Marketing
You’re an expert at what you do. You might even be referred to as a thought leader in your industry. But do you also happen to be a content marketing expert as well? Knowing the value of effective communication between the brand and its followers and knowing to say the right thing at the right […]
Read More… from Is it Time to Outsource Your Content Marketing?
You have heard that empathy is a big part of B2C marketing because it’s important when marketing directly to people. This might surprise you, but the people running companies are…people. That’s why even in a B2B marketing strategy, empathy is going to play a big role. There are differences in the buying process, of course. […]