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Marketing Musings

A computer sits on a desk at an angle in front of a shaded window with the words "content marketing" displayed in bold text on the screen.
Creating Impactful Messaging With Content Marketing and Creativity

Many goals and objectives are attached to content marketing. From increasing brand awareness to gaining the trust of your audience, there is no shortage of ways in which a strong content marketing strategy can give your company a competitive edge. But without creativity behind your content, you’re not likely to see the results you are […]

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Two women laughing while looking at a smartphone. One partially covers her face while the other has her eyes closed while laughing.
Find Your Funny Bone: The Impact of Humor on Marketing

There’s a time and place for being earnest, serious and perhaps even sincere and impassioned, but many businesses trying to increase engagement have found that humor is the best path. Kantar, one of the world’s leading marketing data and analytics businesses, found in its AdReaction study that, “Humor is the most powerful creative enhancer of […]

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Work with a marketing expert to get more value out of your small business marketing efforts.
Gaining Traction With Your Small Business Marketing

Has your small business marketing approach failed to improve your search engine rankings or drive traffic to your website? Poorly performing strategies can lead to feelings of wasted resources and put you at a disadvantage in regard to your competitors. While there is no secret formula to success, there are best practices you can follow […]

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Video marketing professionals know the power of content in creating connections with their audiences.
Why You Should Be Harnessing the Power of Video Marketing

Video made up 82% of all Internet traffic in 2022 and the percentage is expected to be higher as the numbers come in from 2023. Consumers are hungry for information and video is the most efficient way of obtaining it. It’s no wonder that video marketing is part of successful marketing strategies but are you […]

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Looking for a way to improve customer engagement? Try boosting your content marketing efforts.
Why You Should Focus on Content Marketing

When you need to cultivate more engagement between your target audience and your brand, content marketing is your answer. Bringing quality content into the mix, whether it’s through your social media channels, blogs on your website or webinars and newsletters will help you foster more impactful relationships. Too many companies lack visibility into what they […]

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Learn how to connect to your target audience with these B2B marketing tips.
B2B Marketing Trends to Watch in 2024

Is your B2B marketing content lacking creativity? If so, you’re missing out on what is considered to be one of the most important aspects of attracting buyers in 2024. In preparation for the new year, it’s important to check into the trends guiding buyers and we’ve got you covered in this blog all about B2B […]

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Showcase your offerings and connect with your audience through video marketing.
Video Marketing Tips for Increasing Audience Engagement

Video marketing has exploded in response to consumer behavior. Audiences are watching videos on multiple channels for an average of two-plus hours per day and the content created touches on everything from branded stories to how-to videos, case studies with testimonials to thought leadership pieces. Have you taken stock of how aware your potential customers […]

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Purpose-focused content marketing seeks to connect emotionally with your audience.
How to Create Purpose-Focused Content

When you first planned your content marketing strategy, you probably put a lot of time and thought into your content pieces. But once you emerged from that pizza- and caffeine-infused haze of intense planning, your content may have gradually evolved until it’s sort of existing on autopilot. It’s a common problem and for good reason: […]

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Your small business needs content marketing to build a reputation for expertise in your industry.
Why Your Local Business Needs a Content Marketing Strategy

You’re a small, local business owner. You mostly get customers through word-of-mouth leads, but you’ve wondered if there are other ways you could be growing. The answer is yes, and the method is content marketing. Many small business owners assume that content marketing strategies are reserved for big corporations, but there are good reasons why […]

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Creating content that moves consumers can be achieved more consistently through video marketing.
Engage a Larger Audience With Video Marketing

It’s no surprise, given the rise of video in so many online platforms, that video marketing is now part of the content strategy for 91% of businesses. The inherent promise of video marketing is that it will help grow revenue, and that’s exactly what it does for businesses with a good video strategy. According to […]

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