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Marketing Musings

Keeping a watchful eye on how ads perform can inform the way you budget for Facebook ads.
3 Approaches for More Successful Facebook Ads

Have your Facebook advertising campaigns plateaued? It is time to take a different approach. Facebook ads generate billions of dollars for the social media platform, but if you want to see a better return on your investment, you need to take a closer look at what’s working, how much you’re spending and how you target […]

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From Stranger Things to SJC Things, SJC Marketing draws marketing strategy inspiration from the hit show.
Strange Things to Help Your Brand Stand Out

When Jonathan and Nancy hunker down in the Byers’ house (we’re talking Stranger Things if you didn’t know), wielding a gun and nail-studded bat, it’s hard to derive any comfort from watching them set the bear trap. It looks incredibly risky, right? Of course, they didn’t know that Steve was going to show up and […]

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Monday Morning Coffee is a weekly celebration of local businesses, enjoyed with a fresh cup of coffee.
Monday Morning Coffee With CarePoint Christian Counseling

Marketing is all about making connections, and every company knows that pursuing connections with customers is at the heart of meaningful revenue growth. But what if your core business focus was encouraging connection at a deeper level, one that tries to get at the heart of where pain and sorrow originate? Whoa, you may be […]

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You’ll still see the likes your Instagram marketing is creating, but you won’t see those of others.
How Hidden Likes Might Change Up Your Instagram Marketing Campaign

Oh, say it ain’t so! Instagram has begun experimenting with hiding likes on other’s posts, and the Instagram marketing strategies everywhere are being evaluated. What about you: is there reason to freak out if you can’t see others’ likes? It’s not such bad news. You can still see your own likes, and the overall purpose […]

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From Stranger Things to SJC Things, SJC Marketing draws marketing strategy inspiration from the hit show.
5 Marketing Lessons From Stranger Things (Actually, These Ideas Aren’t So …. Strange)

If you’ve stayed up too late or neglected some responsibilities to see what happens to the beloved cast of Stranger Things, you’re not alone. The Netflix series has swept the country with its awesome 80s nostalgia and likeable, yet slightly scary, mix of character development and plot twists. In this SJC blog, we take a […]

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Monday Morning Coffee is a weekly celebration of local businesses, enjoyed with a fresh cup of coffee.
Enjoying Some of the Best Monday Morning Coffee Around With PT’s Coffee

Everyone has their favorite coffee spot in town, and as we all know, there are a LOT of choices. With a handful of Team SJC folks residing in Kansas City, we asked around about the KC areas favorite coffee. One name kept coming up and if you ask our web developer, Brian Juhl, you will […]

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You might be making one of these key mistakes, creating lackluster Google Ads conversions.
Common Mistakes Affecting Your Google Ads Conversions

If your Google Ads conversions are just a bit short of amazing, if your return on investment is far below your goal and if you’re noticing that it’s a weak spot in your marketing strategy, it may be due to one of these common missteps: Lack of Keyword Intent Depth: Google Ads is a little […]

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From Stranger Things to SJC Things, SJC Marketing draws marketing strategy inspiration from the hit show.
Strange Things Could Happen if You Look at Your Marketing Strategy in a New Way

If you’ve been glued to Stranger Things, it may be for reasons other than just a compelling, creepy story. You can’t stop wondering how anyone could make Winona Ryder look so unkempt and unhinged. Or maybe you’re fascinated with remembering how satisfying it used to feel to slam down a wall-mounted phone. What if the […]

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Monday Morning Coffee is a weekly celebration of local businesses, enjoyed with a fresh cup of coffee.
A Bit of Nostalgia to Sweeten Your Monday Morning Coffee

The big talk around our office lately is the latest season of the hit show Stranger Things. Don’t worry we won’t let out any secrets if you haven’t watched all the newest episodes yet! If you don’t know much about the show, it is created with a focus on 1980s nostalgia and includes a supernatural […]

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Investment in content marketing is on the rise, with companies betting on high-quality writing, video and editing.
3 Trends to Include in Your Content Marketing Strategy

Come on, be honest. When is the last time you reviewed your content marketing strategy? If you already have a content marketing strategy, you’re probably operating on auto pilot, churning out content according to your schedule, but rarely stopping to consider whether you’re getting the results you anticipated, and whether there are any new trends […]

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