Marketing Musings
What We Write
St. Joseph is lucky to have a large variety of organizations and charities serving our community. What makes these organizations and charities continue to grow and be successful are the volunteers who are there to lend a hand, host an event or simply be a voice to promote the charity. When we began to think […]
Read More… from Monday Morning Coffee With American Family Insurance Agent Don Tolly
There is a lot of information (and controversy) about how social media can’t truly have an impact on SEO because social media is constantly updating and the search algorithms aren’t exactly taking input from social media. Google has kept mum on the issue, but we already know a “like” on Facebook doesn’t factor in search. […]
Read More… from Your Social Media Marketing Can Play an Important Role in Boosting SEO
Most people are surprised to learn that the Pony Express lasted only a short 18 months and completed a mere 400 runs. It has a lasting legacy during a pinnacle moment in American communication, so it seems impossible that it was a short-lived, unprofitable venture. But the typical Pony Express rider embodies qualities that Americans […]
Read More… from Valuable Communication Lessons Your Brand Can Learn From the Pony Express
We all work hard and look forward to a day off. For many people, Labor Day is just a three-day weekend. An extra day off to have pool parties, BBQs and celebrate the end of summer. But the day was originally started as a way to remember and honor the plight of working-class people. It’s […]
Read More… from Savoring Our Monday Morning Coffee and Reflecting on Labor Day
Visual marketing has exploded in recent years, with businesses embracing the realization that audiences like to engage with brands in a variety of formats. Using videos for business marketing can help you make better connections with potential customers. Here are four reasons why that’s true: It Builds Trust: You can fake an image. You can […]
Read More… from 4 Reasons to Use Videos for Business Marketing
You know your B2B marketing strategy needs keywords and that those keywords fuel your search engine optimization (SEO). But how can you tailor each area of your marketing to be an integrated machine that all contribute to lead generation and then nurturing those leads to conversions? In this post, you’ll find out about two areas […]
Read More… from Optimize Your B2B Marketing Strategy and Boost Your SEO
Looking to spice up your coffee this Monday? The U.S. 36 Raceway has you covered. With both a drag strip and a circle track, it’s a laid-back but loud way to spend an evening. If you mention the “36 drag strip” around northwest Missouri, you’ll get a lot of head nods and several stories. Many […]
Read More… from Monday Morning Coffee With the U.S. 36 Raceway
Instagram has been a fast-growing and ever-changing social media platform. It used to be favored by visually-aesthetic brands, but companies are becoming more creative in using it to showcase a wide range of products and services. If your Instagram marketing approach is feeling a few months out of date, or if you have never quite […]
Read More… from 4 Steps to Improve Your Instagram Marketing Strategy
If you thought branding was just choosing a logo and a color scheme for your company, you’re not alone. A lot of small business owners miss the value of comprehensive branding. Your small business marketing plan should start with an in-depth discussion of who you are, what you value and what sets you apart from […]
Read More… from Branding Is the Foundation For Your Small Business Marketing
St. Joseph, Missouri is fortunate to have fun events and attractions for the whole family to enjoy. From parks and mini-golf courses to theatrical productions to museums, St. Joseph is full of gems that make our community shine bright. Our town is also rich with history that tells the story of where we came from […]