Marketing Musings
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As technology advances, customers demand more and more from their experience with your brand. They don’t want to just be able to find your company online; they want a satisfying interaction, with your user interface acting as a friendly guide around your company. Think your user interface is up to par? Consider these elements that […]
Customer Engagement Requires More Personalized Outreach Are you looking for some fresh ideas to give your Instagram marketing strategy a kick in the pants? Take a look at what Instagram Stories can do for you. Stories is a feature that allows users to post videos and photos that are only meant to be around for […]
Read More… from Make ‘Stories’ Your Go-To Tool for Instagram Marketing
Grow Your Email List With These Easy Steps Despite its old age, (email has been around for 47 years!) email manages to easily keep pace with newer digital technology like social media. An email marketing campaign remains an effective way to reach out to potential clients, offer promotions to your loyal customers and provide resources […]
Read More… from 5 Secrets to a Successful Email Marketing Campaign
In the early days of the Internet, the bar was set pretty low for website design. As long as you had your address and phone number listed somewhere across the Information Superhighway (remember that?), you were golden. Now it’s not enough to simply have a website with product descriptions and online purchase options, with an […]
It’s still early in the year. You’re rocking those resolutions (celery stalk, anyone?), cleaning out your closets and talking about being the best version of you. It’s clean slate time, and this week’s word will fit right in with all that energy you’re dedicating to fresh starts and organization. An editorial calendar sounds like something […]
Read More… from It’s All About the Editorial Calendar for the Word of the Week
Your Call to Action Formula When you’re in marketing, writing a call to action can begin to take on the same feel as recording a voice mail message. You feel like you’re stating the obvious: “This is Steve. (duh) Leave a message and I’ll call you back (don’t lie … you’re going to text back).” […]
Read More… from Lead Generation May Come Down to These Few Words
Reaching Your Target Market Like Coke and Nike Are you willing to pull a crazy stunt to launch an effective marketing campaign, like maybe sending your product up into space as Elon Musk did? Sure, it’s a bit of a risk when you throw a lot of resources at an off-the-wall idea, but it might […]
Read More… from No Matter What You Thought of The Marketing Campaign, You Were Talking About Nike
Make Live Video Your Preferred Outreach Tool This Year If you want hype associated with your online content, one of the best ways to get it is with video, and live video is definitely going to be a component of customer engagement in 2019. Many organizations have benefited from the intentional use of Facebook Live […]
Read More… from Customer Engagement Numbers Grow With Live Content
Some like it hot. Others like it with white beans, or no beans, or maybe pork. We’re talking chili, of course. Lots and lots of it — all in the name of a great cause. Now in its 33rd year, the UCP of Northwest Missouri Annual Heart of America Chili Challenge is set for March […]
Read More… from Monday Morning Coffee With the UCP Chili Challenge
When is the last time you wanted to check something, and with your phone in your back pocket, you thought, “Oh, I’ll wait until I can sit down at my computer.” No way. You’re pulling out that smartphone and looking up that product while it’s on your mind and you’re standing in line at Chipotle […]
Read More… from Mobile Optimization Is Your Word of the Week