Make Live Video Your Preferred Outreach Tool This Year
If you want hype associated with your online content, one of the best ways to get it is with video, and live video is definitely going to be a component of customer engagement in 2019.
Many organizations have benefited from the intentional use of Facebook Live and Stories on Instagram. In fact, Facebook says that when you utilize their live component, you will get the attention of viewers almost three times longer than you will with on-demand video.
Furthermore and perhaps even more convincingly, Forbes states that viewers are nearly 65% more likely to make a purchase after watching a video about it.
But how can you leverage your live video content to drive more customer engagement?
Show, Don’t Tell
The same is true of video as it is in writing — your content needs to do more than tell — it has to show your viewers what it is you’re trying to get across.
If the goal is to engage them, and remember that consumers have a lot of options out there that you’re competing against, you have to provide them with a unique experience.
To make sure you’re showing and not telling, focus on pain points that show your viewers exactly how to get around various issues. But make it fun. Some people refer to this approach as “edutainment.” You’re educating while entertaining them.
Focus on Quality Content
Are you going to use live video to give a behind-the-scenes look at your workplace? It’s a great way to show the personality behind your brand. Or, perhaps you’re going to do a product review? Use video and live video to get your followers familiar with your latest and greatest gadgets. Improving customer engagement involves careful planning so that when you do go live, you’re prepared and ready to interact with your followers in a meaningful way.
Using Facebook Live
Facebook Live is an increasingly popular channel through which you can market your brand. Some of the same principles apply to videos you might produce for YouTube or other channels.
Once you’ve planned your content, focus on how you’re going to promote the event so when you hit the live button, you’ve got an audience ready to absorb your content. Make sure your Wi-Fi connection is strong so the audio/visual components aren’t lacking, and ask your viewers to follow you so they can receive notifications. Be genuine, congenial and authentic for a more meaningful experience.
At SJC Marketing, our goal is to boost your customer engagement, and a key part of that can be setting up a live video content strategy. Contact us and find out more about how we can help your band shine.