Marketing Musings
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All creatives know that there is nothing worse than coming down with a terrible case of “writer’s” or “artist’s” block. One Friday morning each month in 207 cities around the world, creatives gather at 9 a.m. to try and get out of this creative funk by enjoying breakfast, coffee and listening to a speaker who […]
Read More… from A Little Monday Morning Coffee Creativity to Inspire You
Your brand is on the move. You’re conducting a great live video series on Facebook, your community on LinkedIn is building your reputation for being an expert in your industry and your podcast has a growing list of subscribers. There’s just one thing: your email marketing has a distinctly early-2000s vibe. It’s time to update […]
Read More… from Best Email Marketing Practices For Growth Strategies
Your company executives may be telling you to push product through your marketing efforts, but the most effective approach to content marketing is not talking about your product or your company. It’s not even just about your customers. It’s about your audience. Lead with Content: Your marketing instincts may tell you to lead with your […]
St. Louis is known for a few things: the Gateway Arch, the St. Louis Cardinals, the world-renowned Zoo. When it comes to food, they also boast a few claims to fame, with toasted ravioli invented here and an overall enthusiasm for good Italian food. And of course, Anheuser Busch beer, filling the air at I-55 […]
Read More… from Take Some Time to Enjoy Your Monday Morning Coffee While the Dough is Rising
Your social media marketing goals are downright lofty compared to when you started. Rather than simply asking everyone you know to like your page, you’re chasing after some serious objectives. You want improved engagement, more website traffic and relevant content to encourage sharing. Does that mean that Facebook likes are left to the newbies, the […]
Your content creation strategy is a critical piece of your overall marketing plan. Otherwise, how do you determine when it’s okay to share a video or what topics should be addressed in your blog? It’s how you back up your decision to share a brilliant infographic, but not your employee’s video of puppies trying to […]
Read More… from Five Considerations for Your Content Creation Strategy
Maybe you’ve seen the sign on the corner of 22nd and Mitchell in St. Joseph, with its quippy sayings and attention-grabbing jests. It makes the wait at the red stoplight more bearable, as you laugh at the jokes that are at the neighboring company’s expense. But if you take a moment to stop and venture […]
Read More… from Monday Morning Coffee With Twilight Gardens Statuary
Maybe you started your company when you only had enough cash to ask an artistic friend to sketch a logo. It may be that you have a great logo, but your color scheme has become dated or you have changed your name. You’ve decided it’s time for a company rebranding. A rebrand can require a […]
It’s hard to re-frame a customer complaint into a gift, particularly when the complaint might involve a lengthy or expensive resolution. But when you consider that a customer’s feedback could streamline your process for designing or refining your marketing strategy, you might decide your customers’ words are a valuable addition. Here are four ways that […]
Read More… from Refine Your Marketing Strategy Using Customer Feedback
At SJC Marketing, we are always excited to experience and celebrate growth, especially when that growth includes welcoming new team members. Help us welcome our newest account manager, Jordan Shadwick! Jordan graduated from Missouri Western State University (Go Griffs!), with a degree in communications with an emphasis in public relations. She has used her tremendous […]
Read More… from Monday Morning Coffee With the Newest Addition to SJC