Marketing Musings
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Local business owners are always looking to provide something of variety for our community. And when you search for local entertainment for the whole family to enjoy, there are some great options, but not many that can be open year-round. The guys at The Axe Factor have changed that and have opened the newest family-fun […]
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When someone mentions your marketing strategy, do you chuckle as you picture the three Facebook posts you tossed up last year? Or maybe you started an email newsletter in January, but by June it had completely puttered out. These stops and starts are common among small businesses. You might be surprised to learn that forming […]
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Social media is hyped as a great way to connect with your target audience, but have you ever found meeting your engagement goals on Instagram to be a little more elusive than you’d hoped? Check out these Instagram marketing tips and start making some headway. The Visual Medium The main thing you have to keep […]
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Celebrating National Pet Day With Monday Morning Coffee Monday, April 11 is National Pet Day, and while your initial decision to get a pet may have had nothing to do with your health, it turns out that in addition to little Fido’s irresistible puppy eyes, he may be helping you boost both your physical and […]
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Keeping up with the intricacies of search engine optimization (SEO) can make your head spin, but if you stand back just a bit, there are broader trends that shape how websites and content should be designed. For instance, even though it’s required some tweaks, you know that regularly posting new content, prioritizing mobile-friendly design and […]
Everyone has a story. It’s true of people, but it’s also true of brands. Your story is one of your most powerful tools for connecting with your audience. You may think that your business is too practical to have a compelling story. Maybe you are a title company, a tax attorney or a medical supplies […]
Everyone loves dogs, right? Even the dads, who begrudgingly give in to their kids’ plea for a new four-legged family member, become best friends with the dog they never wanted. It’s seemingly human nature to develop a bond with your dog that can’t quite be explained, but certainly cannot be broken. Fantastic Fido’s has been […]
There are plenty of templates and do-it-yourself options out there for website design, promising a working site that fits your budget. So, why do so many small businesses abandon their DIY sites mid-project and hire a website designer? Website design is a DIY project if you are living in the 1990s and you only depend […]
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Live video offers a great way to connect with your target audience. And if you’re engaging enough and pose the right questions, you might even help members of your target audience start connecting with one another. Then you’ve built a community, the gold standard for effective social media marketing. What in the world would I […]
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There is a new lunch place in town. RC’s Lunch Car has opened in downtown St. Joseph at 505 Francis Street. They specialize in casual, completely from-scratch cuisine. They believe authentic foods always taste better. And when they say from scratch, they aren’t messing around: absolutely no frozen foods, with whole, fresh ingredients in every […]