Marketing Musings
What We Write
Today is Labor Day. For many people, that conjures images of last chance summer barbecues, afternoons at the lake or pool, and restful family time before getting into the full swing of the school year. Some people take the long holiday weekend to do manual labor around the house. You may think of the history […]
Even as companies pivoted to stay relevant and struggled to stay profitable throughout the pandemic, consumers continued to send a strong message: they wanted brands that would do more than just sell to them; they wanted brands that would know them. And for many organizations trying to meet customer expectations, the right digital marketing tools […]
Want to make meaningful connections with potential customers? The key is providing them with quality content that does at least one of a few things: Answers a question Provides insights that solve a problem Discusses events that are affecting them, either personally or professionally Adding value in one or more of these ways is critical […]
Read More… from Quality Content Is Key For Your Marketing Strategy
Tucked away in rural Cosby, Missouri is a gem known as Gina’s Café and Catering. Gina’s Café and Catering has a dine-in option on Monday evenings, but throughout the week they offer meal kits, catering and even cooking classes. Gina’s does it all. Located on Main Street, Gina’s Café and Catering was started in 2010 […]
Read More… from Monday Morning Coffee With Gina’s Café and Catering
You’ve heard that a new era has dawned in visual content. You don’t need to invest heavily in expensive equipment to jump into video marketing and you know that audiences value authenticity. But that doesn’t mean you simply bust out your smartphone on a random afternoon, making an impromptu video that’s posted before you leave […]
Search engine optimization (SEO) is a priority for any business wanting to be found online. You research keywords, make sure your content is being renewed and refreshed, post videos and make sure your meta descriptions are in place. And yet, even as you implement all the best practices for SEO, you’ve got to remember one […]
Read More… from SEO and User Experience Are Both Key For Your Website
To get noticed, sometimes you have to make a little noise. And sometimes you have to be willing to be absolutely ridiculous. Brew a pot of your favorite dark roast this Monday morning and let’s talk about the silliest attention-getting stunts pulled by brands. SJC will rate each one with one to four stars by […]
Read More… from Embrace the Ridiculous With Your Monday Morning Coffee
Your use of keywords in your content marketing strategy should take a lot of factors into consideration. Elements like search volume, seasonality and localization can all influence the ways you identify the most important keywords. But user intent is one of the most important considerations, helping you prioritize what’s most relevant to your target market. […]
Read More… from What Role Does User Intent Play in Your Content Marketing Strategy?
Despite the popularity of videos on social media, blogs remain an important tool for building a loyal following in content marketing. Why are content marketing and blogging so intertwined? First and foremost, it increases your brand’s visibility. The more you get yourself out there, the more people will take notice. Furthermore, when you focus on […]
Read More… from Are Blogs Still Part of a Solid Content Marketing Strategy?
This fall, your Monday Morning Coffee will be all the more rich and rewarding. That’s because you’ll be sipping in the glow of football season. The Friday night lights, the band playing the fight song and the smell of soft pretzels all contribute to the magic that hangs on through Monday morning. Maybe it’s your […]
Read More… from Monday Morning Coffee in the Football Huddle