Marketing Musings
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You might call it the TikTok effect. The site’s fun, engaging and authentic content, as well as its overwhelming popularity, is shaping how brands produce video content. Short format is dominating visual content conversations and should be having an impact on your Instagram marketing strategy. Overall, the way Instagram is being used is changing, with […]
Read More… from Why You Should Include Reels in Your Instagram Marketing Strategy
If your company was established in the past decade, it’s possible that digital marketing has been the only paid advertising you’ve done. But should you be including direct marketing via mail as a part of a comprehensive marketing strategy? According to the “Sequel Direct Mail Trends Report: Q4 2021,” the use of direct mail has […]
St. Joseph is full of history. From the Pony Express to Jesse James to the Stockyards, St. Joseph is bursting with historic sites and landmarks. Of all the iconic sites in St. Joseph, the Missouri Theater might just be one of the most memorable. The Missouri Theater may be younger than most historical icons in […]
Read More… from Monday Morning Coffee With the Missouri Theater
You’ve heard that despite the flash and captivation of social media scrolling in all of its addictive glory, email remains a powerful tool in your marketing strategy. But what about blogging? Do people still want to read a blog? Besides pointing out the obvious, that you’re sitting here reading this blog, there are plenty of […]
Read More… from 5 Reasons a Successful Marketing Strategy Includes Blogging
Maybe you’re great at generating leads, but getting them to convert into customers has proven challenging. B2B marketing strategies that prioritize the preferences of buyers are more successful at converting leads to customers. From personalized messaging to videos that make a meaningful connection with audiences, it’s important to keep adjusting your strategy to meet audience […]
Read More… from B2B Marketing Tips for Converting More Leads
Bake your favorite cake, bust out the confetti and put on your party hat. There’s a bit of a celebration to go with your Monday Morning Coffee this week. October is National Women’s Small Business Month. National Women’s Small Business Month began officially in 2012 when the Small Business Association began supporting and promoting events […]
TikTok is gaining influence in the social media world, dominating Gen Z conversations about where they found a certain product or brand and how they search when they want to find a company. Should you be making room in your content marketing strategy for TikTok? Regardless of whether TikTok itself is included in your content […]
Read More… from How TikTok is Shaping Your Content Marketing Strategy
Every time you write a blog, create a video or talk to your followers on a live feed, you’re wondering: am I getting it right? You might think of marketing as a series of best guesses, but as a recent campaign from Mailchimp points out, it shouldn’t be this trial-and-error, gut-level, darts-in-the-dark approach. Mailchimp recently […]
The spooky season is upon us and we are sure you have started adorning your home with all the Fall décor. But maybe you want more. Maybe your neighbor has decked out their front yard with one of those giant skeletons while yours is drizzled with cobwebs–and not the decorative kind. Don’t worry, we have […]
Read More… from Enjoy This Spooktacular Monday Morning Coffee with Local Businesses
A landing page is designed to promote your unique selling proposition. It’s a page where you can offer your compelling benefits or provide inspirational social proof. A landing page will differ per segmented audience and campaign and no two organizations are likely to take the same approach to building their landing pages. From testing out […]
Read More… from Are Landing Pages a Part of Your Marketing Strategy?