Marketing Musings
What We Write
Why do you need content marketing in your strategy for reaching your marketing goals? Is it worth the effort? According to the “State of Content Marketing 2022,” 97% of organizations use content marketing. Why? Because it is what consumers want. Consumers don’t engage with brands that just produce sales ads. Instead, successful marketing focuses on […]
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Marketing strategies that include the visual powerhouse that video brings to the mix are connecting with consumers across all industries. But when social media feeds are crowded with visual content how do you make sure yours doesn’t get lost? You need a well-thought-out plan that considers many different variables and pain points of consumers so […]
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New shops continue to open in downtown St. Joseph, Missouri and the newest one is super sweet. Schweetz Candy Co, located at 622 Francis Street, is reminiscent of candy stores of the past with something for candy lovers of all ages. This is the second business in St. Joseph for owner Wendy Lilly. She opened […]
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When it comes to marketing genius, it’s hard to find a brand quite as effective as Santa Claus. Think about the kind of market power Santa has: Santa can get kids to behave…or at least think about it. We sing songs about him and put his likeness all over the place every year. Has anyone […]
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Trying something new in your small business marketing doesn’t have to feel risky or make you feel like you’re going out on a limb. Pushing your strategy a bit outside your comfort zone can enable you to reach new segments of your market and more effectively engage with customers. Maybe trying something new has been […]
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Who doesn’t want to walk into a bar that looks like a Christmas bomb exploded in it? Add in a holiday cocktail and live music and your inner Clark Griswold would be in heaven. You can have it all at Santa’s Den, a pop-up-themed Christmas bar. It’s not a new location, but a local watering […]
Yoga, meditation, walks in nature. A full day at the spa. These are great ways to engage in self-care, but if you really want to take great care of yourself, you outsource your marketing. Sound a little like a stretch? Okay, hang with us for a minute. When you outsource your marketing, you are doing […]
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Nearly everyone has a decent camera in their pocket these days on their phones, but does that make everyone a professional photographer? You might have mastered the selfie, but can you capture images that truly represent your brand and visually reach your target audience? While your phone camera can be good for some visual pieces […]
Read More… from How Can Professional Photography Help You Meet Your Marketing Goals?
If you’ve spent any time with a church youth group, on a school playground or around a summer camp, there’s a pretty good chance you’ve spotted the game 9 Square in the Air. Grab a lid for your Monday Morning Coffee, because this week, it may get bumped a bit. We’re getting a glimpse into […]
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Creating captivating visuals has always been a great way to entice consumers. Additionally, with technology constantly evolving, there are more options available for creating better visuals than ever. Drone photography is one of the newest avenues for creating more successful marketing content – but is it an option for your company? While the military has […]
Read More… from Capture Visuals That Draw Consumers in With Drone Photography