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The use of video marketing is proving to be useful in increasing engagement with consumers across all industries. Your audience is drawn in through captivating visuals that educate, inform and even entertain. From a marketing perspective, video is key because of what it does for retention rates, which can translate to higher sales. Video enhances […]
Read More… from Video Marketing is King: Make an Emotional Connection With Your Audience
Are you like the many business leaders who have yet to incorporate video fully into your digital marketing strategy? Despite the success others are experiencing with video marketing, maybe your lack of time has you feeling a bit behind the curve on this key platform. It might seem daunting or challenging, but using video adds […]
Read More… from Reap the Rewards Offered With Video as a Part of Your Digital Marketing Strategy
There is a time and a place for long-form video, but consumers today are more into short-form video, as creators report seeing 2.5 times the engagement with their shorter videos. Being concise – 15 seconds to be exact – is taking video marketing strategies into new territory. Research shows that 85% of viewers prefer a […]
Read More… from Video Marketing Is Focused on Short-Form Video in 2024
When it’s time to gather headshots for your “About Us” page on your website, or when you need updated photos of each of your products, you might be tempted to forego professional photography. Whether it’s your staff member with the newest smartphone or a friend who happens to have a nice camera, there are always […]
Read More… from Why Your Brand Needs Professional Photography
Video made up 82% of all Internet traffic in 2022 and the percentage is expected to be higher as the numbers come in from 2023. Consumers are hungry for information and video is the most efficient way of obtaining it. It’s no wonder that video marketing is part of successful marketing strategies but are you […]
Read More… from Why You Should Be Harnessing the Power of Video Marketing
Every social media channel has its own unique set of best practices. TikTok is no different, and it is key to follow TikTok marketing guidelines if you’re going to make a splash with your audience. But what if your audience falls squarely into the Gen Z demographic? Born between 1997 and 2012, this generation of […]
Read More… from Tips for Winning Over Gen Z With TikTok Marketing
The use of video marketing has skyrocketed. Businesses in a variety of industries use video content as a tool for improving engagement with their target audience. And the consensus is that the effort pays off – marketers are happy with their return on investment. According to the Wyzowl State of Video Marketing Report 2023, 96% […]
Read More… from More Leads and More Sales With Video Marketing
There is no denying the importance of the use of visuals in content meant for consumers. That’s why so many businesses today are focused on upping their visual game with professional photography, especially on their websites. Have you evaluated your website visuals lately? Companies that establish brand identity are better able to connect with consumers […]
If you want to engage audiences, visual content is key. Visual images are processed by humans at a rate 60,000 times faster than text. Images also stick better and for longer; only about 10% of information heard is retained, while the same information paired with an image allows for 65% retention. These are all good […]
Read More… from Mixing Up Digital Marketing With an Infographic
It’s no surprise, given the rise of video in so many online platforms, that video marketing is now part of the content strategy for 91% of businesses. The inherent promise of video marketing is that it will help grow revenue, and that’s exactly what it does for businesses with a good video strategy. According to […]
Read More… from Engage a Larger Audience With Video Marketing